Remote B2B Google Ads Lead Gen Specialist

Pearl; Girardot; Remote; COP 60,000,000 - 90,000,000; Full time

Benefits offered by this job

Competitive Salary

Fully Remote

CRM hygiene incentives

Generous PTO

Health coverage for LATAM talents

Direct mentorship

Learning & Development

Global networking

Job summary

Pearl Talent is seeking a Google Ads Specialist to own the B2B lead-gen program for a luxury hospitality and commercial client. You will manage end-to-end Google Ads campaigns, collaborate with sales, and optimize for lower CPL and CAC.

This fully remote role targets LATAM talent, with EST hours and some overlap with US teams. You’ll join a distributed, hands-on culture and drive campaign experiments across verticals.

Qualifications

• 3+ years hands-on Google Ads management in B2B lead generation
• End-to-end ownership: keywords, bidding, ads, budget, reporting
• Demonstrated Cost per Lead and Customer Acquisition Cost reductions
• Experience with campaigns for enterprise buyers and consultative sales cycles
• Collaboration with sales using feedback to adjust keywords and audiences
• Proficiency with project management tools (Monday.com/Asana/Trello/ClickUp)
• English at CEFR C1+ for client-facing work

Responsibilities

• Google Ads campaigns end-to-end for B2B lead generation
• Optimize bidding, structure, and ad copy to lower CPL and CAC
• Expand keyword research into luxury and enterprise markets
• Coordinate landing page updates with the team to improve conversions
• Join sales calls and strategy sessions to align with customer needs
• Translate sales feedback into campaign changes and new channel proposals
• Track and report performance against lead volume and costs
• Document tests and results to drive improvements
• Plan and track deliverables in a PM tool and update stakeholders across time zones

Skills

Google Ads management

B2B lead gen

Sales collaboration

Project management

English proficiency (C1+)

Tools

Monday.com

Asana

Trello

ClickUp

Job description

Pearl Talent is seeking a Google Ads Specialist to own the B2B lead-gen program for a luxury hospitality and commercial client. You will manage end-to-end Google Ads campaigns, collaborate with sales, and optimize for lower CPL and CAC.

This fully remote role targets LATAM talent, with EST hours and some overlap with US teams. You’ll join a distributed, hands-on culture and drive campaign experiments across verticals.