Remote Google Ads & Paid Search Specialist

Pearl; Girardot; Remote; COP 60,000,000 - 90,000,000; Full time

Benefits offered by this job

Competitive Salary

Fully Remote

CRM hygiene incentives

Generous PTO

Health coverage for LATAM talents

Direct mentorship

Learning & Development

Global networking

Job summary

Pearl Talent is seeking a Google Ads Specialist to own the B2B lead-gen program for a luxury hospitality and commercial client. You will manage end-to-end Google Ads campaigns, collaborate with sales, and optimize for lower CPL and CAC.

This fully remote role targets LATAM talent, with EST hours and some overlap with US teams. You’ll join a distributed, hands-on culture and drive campaign experiments across verticals.

Qualifications

• 3+ years hands-on Google Ads management in B2B lead generation
• End-to-end ownership: keywords, bidding, ads, budget, reporting
• Demonstrated Cost per Lead and Customer Acquisition Cost reductions
• Experience with campaigns for enterprise buyers and consultative sales cycles
• Collaboration with sales using feedback to adjust keywords and audiences
• Proficiency with project management tools (Monday.com/Asana/Trello/ClickUp)
• English at CEFR C1+ for client-facing work

Responsibilities

• Google Ads campaigns end-to-end for B2B lead generation
• Optimize bidding, structure, and ad copy to lower CPL and CAC
• Expand keyword research into luxury and enterprise markets
• Coordinate landing page updates with the team to improve conversions
• Join sales calls and strategy sessions to align with customer needs
• Translate sales feedback into campaign changes and new channel proposals
• Track and report performance against lead volume and costs
• Document tests and results to drive improvements
• Plan and track deliverables in a PM tool and update stakeholders across time zones

Skills

Google Ads management

B2B lead gen

Sales collaboration

Project management

English proficiency (C1+)

Tools

Monday.com

Asana

Trello

ClickUp

Job description

Work From Anywhere in LATAM

Work Schedule: EST │ Flexible hours with US overlap

About Pearl Talent

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund.

Hear why we exist, what we believe in, and who we’re building for:
Watch here: https://www.loom.com/share/863b8e426e6d48309aa8f4ea4c1c94cd

About the Client

A family-owned B2B company serving luxury hospitality and commercial clients is looking for a Google Ads Specialist to own B2B lead generation and bring paid search in-house from an external agency.

The business operates globally with a distributed team and a hands-on, informal culture. Its current agency provides limited weekly support, so leadership is building an in-house function that works directly with the sales team on campaign direction and growth.

About the Role

The Google Ads Specialist owns the full Google Ads account for high-ticket B2B lead generation, from keyword research and bidding to reporting. The role joins internal sales calls and strategy sessions, some of which fall outside standard hours, to find new keywords, audiences, and verticals. Success in the first 90 days means a clear understanding of the sales cycle and measurable reductions in Cost Per Lead and Customer Acquisition Cost.

Core Responsibilities

Google Ads Campaign Management

• Manage Google Ads accounts end to end for B2B lead generation campaigns
• Optimize bidding, campaign structure, and ad copy to lower Cost Per Lead and Customer Acquisition Cost
• Expand keyword research into luxury hospitality and commercial markets
• Coordinate landing page updates with the team to improve conversion rates

Sales Integration & Opportunity Identification

• Join internal sales calls and strategy sessions to learn customer needs and buying cycles
• Identify and test new keywords, audience segments, and vertical opportunities based on sales input
• Translate sales feedback into campaign changes and new channel proposals

Performance Analysis & Reporting

• Track and report campaign performance against lead volume and cost targets
• Share data-backed recommendations with leadership on a regular cadence
• Run structured tests and document results to drive continuous improvement

Project & Stakeholder Management

• Plan and track deliverables in Monday.com or a similar project management tool
• Update the decision-maker and HR contact on priorities, progress, and blockers across time zones

Requirements

Must-Have

• 3+ years of hands-on Google Ads management, including 2+ years in B2B lead generation (not e-commerce or B2C)
• End-to-end campaign ownership: keyword research, bidding strategy, ad copy, budget management, and performance reporting
• Documented Cost Per Lead and Customer Acquisition Cost reductions on CV, with specific percentages or figures
• Experience running campaigns targeting commercial or enterprise buyers with consultative or high-ticket sales cycles
• Direct work with a sales team, such as using lead quality or MQL/SQL feedback to adjust keywords and audiences
• Hands-on use of a project management tool (Monday.com, Asana, Trello, or ClickUp)
• English at C1+ CEFR level (client-facing fluency required)

Nice-to-Have

• Prior exposure to luxury goods, hospitality, or high-end commercial products
• Google Analytics 4 and Looker Studio reporting experience
• CRM experience (HubSpot, Salesforce, or Zoho) for tracking lead quality
• Experience moving Google Ads management from an external agency to in-house

Benefits

• Competitive Salary: Based on experience and skills
• Remote Work: Fully remote - work from anywhere
• Team Incentives: Recognition for maintaining 100% CRM hygiene and on-time reporting
• Generous PTO: In accordance with company policy
• Health Coverage for PH-based talents: HMO coverage after 3 months for full-time employees
• Direct Mentorship: Guidance from international industry experts
• Learning & Development: Ongoing access to resources for professional growth
• Global Networking: Connect with professionals worldwide

Our Recruitment Process

1. Application
2. Screening
3. Skills Assessment
4. Topgrading Interview
5. Client Interview
6. Job Offer
7. Client Onboarding