Remote Paid Media Strategist for Lead Gen & ROAS

Inchcape Américas; Colombia; Hybrid; COP 55,800,000 - 89,280,000; Full time

Benefits offered by this job

Hybrid or remote work

Remote work bonus

HMO health coverage with dependents

Birthday leave

Equipment provided

Job summary

Inchcape Américas is seeking a Paid Media Specialist to drive performance across Google Ads and Meta Ads, focusing on lead generation and KPI optimization. You will develop and execute digital strategies, collaborate with business units, and craft data-driven recommendations.

With 1–3 years in Paid Media, you will analyze campaigns, build reports, and support stakeholders. The role offers hybrid or remote work arrangements and a comprehensive benefits package.

Qualifications

• Experience managing Paid Media campaigns across multiple platforms.
• Ability to generate leads and optimize results using KPI-driven insights.
• Strong communication and stakeholder management skills.

Responsibilities

• Plan and execute paid media campaigns across Google Ads and Meta Ads.
• Monitor budgets and optimize for lead generation, conversions and ROAS.
• Analyze results and present actionable insights to stakeholders.
• Collaborate with teams to ensure timely delivery and SLAs.
• Drive testing and market analysis to improve performance.

Skills

Campaign management

Lead generation

Data-driven

Stakeholder communication

Marketing analytics

Education

Bachelor's degree in Marketing/Advertising or related field

Tools

Google Ads

Meta Ads

GA4

Excel

PowerPoint

Job description

Inchcape Américas is seeking a Paid Media Specialist to drive performance across Google Ads and Meta Ads, focusing on lead generation and KPI optimization. You will develop and execute digital strategies, collaborate with business units, and craft data-driven recommendations.

With 1–3 years in Paid Media, you will analyze campaigns, build reports, and support stakeholders. The role offers hybrid or remote work arrangements and a comprehensive benefits package.