Remote AI-Driven Growth Marketing Manager

BairesDev; Bogotá ciudad; Remote; COP 291,281,000 - 420,739,000; Full time

Benefits offered by this job

Remote work

Competitive USD salary

Home office setup

Flexible hours

Parental leave

Job summary

BairesDev is hiring a Technical Growth Marketing Manager to modernize and scale our marketing engine. You will drive short-term lead delivery while building AI-driven systems, collaborating with growth, marketing ops, and engineering to hit ambitious targets.

You’ll own inbound, de-anonymization, and personalized outbound strategies for a hard-to-reach SMB market, all in a fully remote, globally distributed environment. English proficiency is essential.

Qualifications

• Background combining business and marketing fundamentals with enough technical fluency to manage AI-driven systems.
• Experience or strong interest in GenAI applied to growth marketing.
• Ownership mindset with the ability to manage both short-term lead delivery and long-term system building.
• Advanced proficiency in English.

Responsibilities

• Own the modernization and scaling of the marketing engine, balancing short-term lead delivery with long-term AI-driven system building.
• Manage and optimize inbound marketing performance to improve lead quality and volume.
• Oversee website de-anonymization initiatives to identify and act on anonymous traffic.
• Direct personalized outbound strategies enriched specifically for a hard-to-reach SMB market.
• Serve as an embedded extension of the marketing team, aligning growth, marketing ops, and engineering around shared goals.

Skills

Growth marketing

AI fluency

English proficiency

Ownership mindset

Education

Industrial engineering background

Tools

GenAI familiarity

Job description

BairesDev is hiring a Technical Growth Marketing Manager to modernize and scale our marketing engine. You will drive short-term lead delivery while building AI-driven systems, collaborating with growth, marketing ops, and engineering to hit ambitious targets.

You’ll own inbound, de-anonymization, and personalized outbound strategies for a hard-to-reach SMB market, all in a fully remote, globally distributed environment. English proficiency is essential.