ABM & AI Growth Campaign Lead

BairesDev; Colombia; Teletrabalho; COP 194 187 000 - 356 010 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Remote work

Flexible hours

Hardware provided

Career growth & mentorship

Resumo da oferta

BairesDev is seeking an experienced Growth Marketing contributor working with US-based sales teams to drive account-based campaigns and AI-powered automations that guide sellers on when to act.

You will build and maintain data, signals, and workflows across CRM platforms, enabling targeted outreach and measurable pipeline impact while collaborating across marketing and sales functions globally.

Qualificações

• 2+ years running ABM programs in direct partnership with sales or account management teams.
• 2+ years building automations used by sellers (signal/trigger-based workflows, data enrichment, and routing).
• 2+ years working with US-based commercial teams or marketing to US B2B buyers.
• Hands-on experience executing multi-channel campaigns across at least three channels (email sequences, LinkedIn messaging, LinkedIn Ads, direct mail).
• Daily, hands-on use of generative AI or LLM tools inside automations, not just copywriting.
• Native or bilingual proficiency in English.

Responsabilidades

• Plan and run account-based campaigns for target and existing accounts across email, LinkedIn messaging, LinkedIn Ads, and direct mail, coordinated with each account's sales owner.
• Map commercial processes with sales and account teams and build automations (CRM, Clay, n8n/Make/Zapier, LLM steps) that detect account signals and alert sellers when to take action.
• Build and maintain the data behind these programs, including target-account lists, buying committees, and enriched account and contact records in CRM portals.
• Report weekly to commercial leaders on outcomes, including meetings booked, opportunities created, deals accelerated, accounts expanded, and revenue influenced.
• Test new channels and plays beyond the core four, such as event follow-up, video, or retargeting, and scale the ones that move pipeline.

Conhecimentos

ABM campaigns

Automation for sellers

US market experience

Multi-channel campaigns

Generative AI in automations

English proficiency

Ferramentas

Clay

n8n

Make

Zapier

HubSpot

Salesforce

Descrição da oferta de emprego

BairesDev is seeking an experienced Growth Marketing contributor working with US-based sales teams to drive account-based campaigns and AI-powered automations that guide sellers on when to act.

You will build and maintain data, signals, and workflows across CRM platforms, enabling targeted outreach and measurable pipeline impact while collaborating across marketing and sales functions globally.