Technical Growth Marketing Manager - Remote Work

BairesDev; Bogotá ciudad; Remote; COP 291,281,000 - 420,739,000; Full time

Benefits offered by this job

Remote work

Competitive USD salary

Home office setup

Flexible hours

Parental leave

Job summary

BairesDev is hiring a Technical Growth Marketing Manager to modernize and scale our marketing engine. You will drive short-term lead delivery while building AI-driven systems, collaborating with growth, marketing ops, and engineering to hit ambitious targets.

You’ll own inbound, de-anonymization, and personalized outbound strategies for a hard-to-reach SMB market, all in a fully remote, globally distributed environment. English proficiency is essential.

Qualifications

• Background combining business and marketing fundamentals with enough technical fluency to manage AI-driven systems.
• Experience or strong interest in GenAI applied to growth marketing.
• Ownership mindset with the ability to manage both short-term lead delivery and long-term system building.
• Advanced proficiency in English.

Responsibilities

• Own the modernization and scaling of the marketing engine, balancing short-term lead delivery with long-term AI-driven system building.
• Manage and optimize inbound marketing performance to improve lead quality and volume.
• Oversee website de-anonymization initiatives to identify and act on anonymous traffic.
• Direct personalized outbound strategies enriched specifically for a hard-to-reach SMB market.
• Serve as an embedded extension of the marketing team, aligning growth, marketing ops, and engineering around shared goals.

Skills

Growth marketing

AI fluency

English proficiency

Ownership mindset

Education

Industrial engineering background

Tools

GenAI familiarity

Job description

At BairesDev®, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.

Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.

When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.

Technical Growth Marketing Manager at BairesDev

In this role, you'll take ownership of modernizing and scaling the marketing engine, delivering leads today while laying the foundation for AI-driven, personalized systems that define the next phase of growth. Embedded directly within the marketing team, you'll manage the balance between short-term lead delivery and long-term system building, working closely with growth, marketing ops, and engineering resources to align technical execution with marketing goals. This is your opportunity to bring structure and technical depth to a marketing function reaching a hard-to-reach SMB market, owning outcomes across inbound, de-anonymization, and personalized outbound.

What You'll Do:

• Own the modernization and scaling of the marketing engine, balancing short-term lead delivery with long-term AI-driven system building.
• Manage and optimize inbound marketing performance to improve lead quality and volume.
• Oversee website de-anonymization initiatives to identify and act on anonymous traffic.
• Direct personalized outbound strategies enriched specifically for a hard-to-reach SMB market.
• Serve as an embedded extension of the marketing team, aligning growth, marketing ops, and engineering around shared goals.

What we are looking for:

• Background combining business and marketing fundamentals with enough technical fluency to manage AI-driven systems, similar to an industrial engineer with marketing training and coding exposure.
• Experience or strong interest in GenAI applied to growth marketing.
• Ownership mindset with the ability to manage both short-term lead delivery and long-term system building.
• Advanced proficiency in English.

How we do make your work (and your life) easier:

• 100% remote work (from anywhere).
• Excellent compensation in USD or your local currency if preferred
• Hardware and software setup for you to work from home.
• Flexible hours: create your own schedule.
• Paid parental leaves, vacations, and holidays.
• Innovative and multicultural work environment: collaborate and learn from the global Top 1% of talent.
• Supportive environment with mentorship, promotions, skill development, and diverse growth opportunities.