Programmatic Analyst: Campaign Optimization & Insights

Publicis Groupe; Bogotá ciudad; On-site; COP 18,000,000 - 30,000,000; Full time

Job summary

Publicis Global Delivery is seeking a junior Programmatic Media Analyst to learn and manage multiple platforms, with a focus on accuracy and growth. You will handle large media budgets and deliver high-quality analytics and reporting for our clients.

Ideal candidates are motivated, detail-oriented, and ready to advance in digital media. Strong English and cross-team collaboration are essential in this role within our global delivery network in LATAM.

Qualifications

• 0-1+ years of experience learning and managing different platforms in programmatic media.
• Strong communication, outcome and detail orientation, independent with focus on quality.
• Eager to grow with Publicis Global Delivery and its global teams.

Responsibilities

• Programmatic campaign implementation and optimization.
• Manage DSPs including DV360, The Trade Desk, Amazon DSP, Xandr, etc.
• Monitor pacing, performance management and reporting.
• Adjust budgets and bids to improve efficiency.
• Analyze KPIs and generate weekly/monthly reports.
• Compile data across multiple programmatic platforms.
• Provide performance insights and optimization recommendations.
• Communicate with clients and stakeholders.
• Pursue digital media and programmatic certifications (preferred).
• Maintain strong QA and attention to detail.

Skills

DV360

The Trade Desk

Programmatic Campaign Management

Campaign Pacing

Budget Adjustments

KPI Analysis

Excel (Advanced)

Analytical Skills

Attention to Detail

Communication Skills

Programmatic Advertising

Tools

DV360

The Trade Desk

Excel

Job description

Publicis Global Delivery is seeking a junior Programmatic Media Analyst to learn and manage multiple platforms, with a focus on accuracy and growth. You will handle large media budgets and deliver high-quality analytics and reporting for our clients.

Ideal candidates are motivated, detail-oriented, and ready to advance in digital media. Strong English and cross-team collaboration are essential in this role within our global delivery network in LATAM.