Performance Optimization Manager (Paid Search)

Ai Digital; Bogotá; Presencial; COP 44.640.000 - 78.120.000; Jornada completa

Descripción de la vacante

Ai Digital in Bogotá is seeking a skilled Paid Social specialist to execute and optimize campaigns across Google Ads and Bing, aiming to achieve media KPIs. You will craft targeting strategies, monitor performance, and drive improvements with data-driven insights.

You will build dashboards, prepare comprehensive reports, and collaborate with Client Service to understand client needs while managing multiple campaigns with strong attention to detail.

Formación

• Minimum of 2 years of experience in executing and optimizing social campaigns toward media or performance KPIs.
• Experience managing SEM advertising platforms such as Google Ads and Bing.
• Experience with GTM and GA4.
• Fluent English (B2+)

Responsabilidades

• Execute and optimize social campaigns across platforms to meet media KPIs.
• Develop and implement campaign strategies and targeting methods.
• Monitor campaign performance, analyze data, and identify optimization opportunities.
• Prepare reports and metrics, with insights and recommendations.
• Build dashboards for real-time visibility into key metrics.
• Collaborate with Client Service to align with client requirements.

Conocimientos

Social campaign execution

Paid social advertising

Data analysis

Audience targeting

Bidding strategies

Campaign management

English proficiency

Herramientas

Google Ads

Bing Ads

GA4

GTM

Descripción del empleo

Responsibilities

• Execute and optimize social campaigns across various platforms, such as Google Ads and Bing with a focus on achieving media or performance KPIs.
• Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods.
• Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results.
• Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization.
• Build and update dashboards to provide real-time visibility into campaign performance and key metrics.
• Collaborate closely with the Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.

Job requirements

• Minimum of 2 years of experience in executing and optimizing social campaigns toward media or performance KPIs.
• Provenin managing SEM advertising platforms, such asGoogle Ads and Bing.
• Experience with GTM and GA4.
• Strong analytical skills with the ability to interpret data and derive insights.
• Knowledge of audience targeting, ad creative best practices, and bidding strategies in the context of paid social advertising.
• Fluent English B2+
• Strong attention to detail and ability to manage multiple campaigns simultaneously.