Media Performance Analyst

Contentu; Colombia; On-site; COP 48,000,000 - 72,000,000; Full time

Job summary

Contentu in Colombia is seeking a paid media specialist to execute and optimize digital campaigns across Google Ads, Meta, TikTok, LinkedIn, DV360 and The Trade Desk. You will manage campaign setup, budgets, pacing and QA, and report on performance against ROAS targets.

The ideal candidate has 2–4 years in media buying or performance marketing, strong KPI fluency (CPA, CTR, CVR, ROAS) and solid Excel skills to model results and drive efficiency.

Qualifications

• 2–4 years in media buying or performance marketing.
• Proficient with KPIs: CPA, CTR, CVR, ROAS.
• Intermediate-to-advanced Excel skills.

Responsibilities

• Execute and optimize paid digital campaigns across Google Ads, paid social, and programmatic platforms.
• Handle campaign build-out, budget pacing, and QA of setups.
• Monitor conversion tracking and performance reporting, optimizing to meet ROAS targets.

Skills

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

DV360

The Trade Desk

Conversion Tracking

Excel

Job description

Execution and optimization role for paid digital campaigns at a global B2B agency, working across Google Ads, paid social and programmatic platforms. Responsibilities include campaign build-out, budget and pacing control, QA of setups, conversion tracking and performance reporting. Requires 2–4 years in media buying or performance marketing, solid command of KPIs such as CPA, CTR, CVR and ROAS, and intermediate-to-advanced Excel.

google ads meta ads tiktok ads linkedin ads dv360 the trade desk conversion tracking excel