Search Media Analyst

Publicis Global Delivery (PGD); Colombia; On-site; COP 32,000,000 - 52,000,000; Full time

Job summary

Publicis Global Delivery (PGD) is seeking a Search Media Analyst to support setup, execution, monitoring, optimization, and reporting of Paid Search campaigns across major platforms. The role requires hands-on exposure to campaign setup, keyword management, bidding, budget control, and performance analysis.

You will build and monitor campaigns, manage ad groups and match types, analyze search terms, optimize for KPIs, and develop actionable reports.

Qualifications

• 6 months to 3+ years of relevant experience in Paid Search / Search Engine Marketing (SEM).
• Hands-on experience with Google Ads, SA360, Google Ads Editor, Microsoft Advertising (Bing Ads), or Microsoft Advertising Editor.
• Knowledge of campaign setup, keyword research, match types, negative keywords, bidding, budget management, optimization, and reporting.
• Understanding of key metrics such as CTR, CPC, CPA, CVR, ROAS, Impression Share, Quality Score, and Conversions.
• Familiarity with campaign objectives focused on traffic, performance, conversions, or sales.
• English proficiency of B2 or higher.

Responsibilities

• Build, launch, and monitor Paid Search campaigns.
• Manage campaign setup, keywords, match types, ad groups, targeting, bids, and budgets.
• Analyze search terms and manage negative keywords.
• Monitor campaign pacing and performance against key KPIs.
• Optimize campaigns to improve performance and achieve campaign objectives.
• Perform QA and troubleshoot campaign setup or performance issues.
• Develop reports and provide actionable insights.

Skills

Campaign management

Keyword research

Bidding optimization

Data analysis

Reporting

Communication

Problem-solving

Tools

Google Ads

Search Ads 360 (SA360)

Google Ads Editor

Microsoft Advertising (Bing Ads)

Microsoft Advertising Editor

Job description

The Search Media Analyst is responsible for supporting the setup, execution, monitoring, optimization, and reporting of Paid Search campaigns across search advertising platforms.

We are looking for Paid Search professionals with 6 months to 3+ years of relevant experience and hands‑on exposure to campaign setup, keyword management, bidding, budget management, optimization, and reporting.

Key Responsibilities

• Build, launch, and monitor Paid Search campaigns.
• Manage campaign setup, keywords, match types, ad groups, targeting, bids, and budgets.
• Analyze search terms and manage negative keywords.
• Monitor campaign pacing and performance against key KPIs.
• Optimize campaigns to improve performance and achieve campaign objectives.
• Perform QA and troubleshoot campaign setup or performance issues.
• Develop reports and provide actionable insights.

Required Qualifications

• 6 months to 3+ years of relevant experience in Paid Search / Search Engine Marketing (SEM).
• Hands‑on experience with Google Ads, Search Ads 360 (SA360), Google Ads Editor, Microsoft Advertising (Bing Ads), or Microsoft Advertising Editor.
• Knowledge of campaign setup, keyword research, match types, negative keywords, bidding, budget management, optimization, and reporting.
• Understanding of key metrics such as CTR, CPC, CPA, CVR, ROAS, Impression Share, Quality Score, and Conversions.
• Familiarity with campaign objectives focused on traffic, performance, conversions, or sales.
• English proficiency of B2 or higher.

Preferred Qualifications

• Experience with tools such as Search Ads 360 (SA360), Google Ads Editor, Microsoft Advertising (Bing Ads), or Microsoft Advertising Editor.
• Experience optimizing campaigns and implementing different bidding strategies.
• Ability to analyze search terms, identify optimization opportunities, and translate performance data into actionable recommendations.
• Strong analytical thinking, attention to detail, communication, and problem‑solving skills.