Search Engine Marketing Specialist

Open English; Colombia; Presencial; COP 178.005.625 - 249.207.875; Jornada completa

Descripción de la vacante

Open English seeks a results-oriented SEM Specialist to join their Digital Marketing Team in Colombia. This role focuses on optimizing Google performance channels with responsibilities including data analysis, campaign forecasting, and A/B testing. The ideal candidate will have strong experience in SEM campaigns, fluency in English and Spanish, and a Bachelor's degree in Marketing or a related field. The position emphasizes efficient investment in advertising strategies and demands a detail-oriented approach.

Formación

• Minimum 1 year managing Google campaigns.
• Strong analytical skills with advanced Excel knowledge.
• Proficient understanding of SEO and new advertising practices.

Responsabilidades

• Analyze performance data and develop strategies.
• Meet with analysis teams to optimize campaign performance.
• Create forecasts for leads/sales based on data analysis.

Conocimientos

Performance Max

SEM campaigns

Data analysis

A/B testing

Fluency in English

Fluency in Spanish

Educación

Bachelor’s degree in Marketing or equivalent

Herramientas

Google Ads

Microsoft Ads

Google Analytics

Descripción del empleo

We are looking for a results‑oriented SEM Specalist to join the Digital Marketing Team.

In this role, you will be able to combine your passion for data, apply your strategic thinking to viable tactics, and look for the growth and evolution of Google performance channels. You will work closely with the Senior Marketing Manager / VP of Performance and brand team to develop strategies and tactics to exceed monthly goals, evolve our audience mix, raise conversion rates, margins, and lower CPLs, among other KPIs.

The day‑to‑day includes: analyzing performance and developing tactics for these channels across multiple brands, supporting optimized campaign performance, and working with the analysts for each market to support and guide decisions. ensuring that the pace of leads /sales is the right one and working with the brand team to maintain a steady flow of fresh creativity directed at your audiences.

This is a performance position with a strong focus on conversion optimization, data analysis, and achievement of company objectives.

Responsibilities

• Promote continuous learning and autonomous work, allowing the team to grow and succeed independently.
• Meet consistently with the analyst team to guide and support optimization efforts.
• Present A/B test ideas, create roadmaps, support analysts with implementation, and keep track of results
• Create Forecasts for Leads/Sales based on previous Year/Month data
• Analyze the buying process to optimize the performance of your channels, evaluating metrics such as ad CTR, website heatmaps, prospect rate, sign-up conversion rate, and non-sale reasons.
• Identify and capitalize on key trends in advertising and messaging, and communicate timely insights to get your ideas off the ground.
• Provide ongoing and ad hoc reports for leadership

Requirements

• Experience with Performance Max, Message ads (pmax and search), SEM campaigns, Google UAC, Microsoft Ads, YouTube, demand gen, and DV360 channels.
• Understanding of SEO and GEO, new best practices for LLMs, is a must.
• Bachelor’s degree in Marketing, preferably – Advertising, social communication, Finance, Data Analytics, Engineering, or equivalent experience in online advertising (min. 1 year managing Google campaigns) accepted
• Possess the proven ability to understand client needs, generate creative solutions, and build ongoing relationships.
• Offline sales experience - lead generation
• You are positive, solution-oriented, and take a methodical approach to solving problems.
• Quantitative skills and aptitudes, including advanced Excel skills.
• Excellent organizational skills and the ability to handle multiple responsibilities.
• Fluency in English and Spanish.
• Certifications: Google AdWords Fundamentals, Search Advanced, Google Display, and Google Analytics.
• Up to date with the latest trends and best practices in SEM, Display, and Video advertising

A successful candidate for this role will demonstrate the following personal skills and attributes

• Results-oriented, and you are obsessed with maintaining an efficient investment.
• You are thorough and detail-oriented when building or monitoring the campaigns built by your team members and can easily spot mistakes.
• You're obsessed with creative performance: strong headlines, compelling message text, and determining layouts that lead to optimal performance.
• Strong interpersonal and verbal communication skills, as well as the ability to express oneself clearly and effectively via Zoom, email, and chat.
• You care about others and want the team to succeed