Performance Marketing Specialist

Floowi; Colombia; Remote; COP 193,274,000 - 289,911,000; Full time

Benefits offered by this job

PTO and paid U.S. holidays

Remote-first flexibility

Job summary

Floowi is seeking a hands-on Performance Marketing Specialist to craft and execute a paid acquisition strategy for an early-stage SaaS company. You will optimize the full journey from first ad view to signup, activation, and paid subscription, using data-driven tests to scale growth.

Responsibilities include building Meta Ads campaigns, ensuring robust conversion tracking, and delivering measurable dashboards for CAC and key SaaS metrics. LATAM remote role with flexible remote-first policies.

Qualifications

• Proven experience running customer acquisition campaigns for SaaS businesses and understanding subscription economics, CAC, and trial-to-paid funnels.
• Hands-on expertise with Meta Ads Manager (campaign setup, audience targeting, budget management, testing, optimization, scaling).
• Strong knowledge of Meta Pixel, Conversions API, and custom conversion events, plus attribution and tracking implementation.

Responsibilities

• Build, launch, and manage Meta Ads campaigns from ground up with targeting, budgeting, and testing.
• Audit and maintain reliable conversion tracking across Meta Ads, site, and signup funnel with Pixel and API.
• Analyze the full acquisition funnel to identify bottlenecks and improve conversion rates.
• Develop a structured creative testing strategy using data and customer insights for video concepts and ad formats.
• Execute landing page optimization and A/B testing to raise signup and paid conversion rates.
• Create dashboards to track CAC, conversion rates, and other SaaS growth metrics.

Skills

SaaS marketing

CAC optimization

Funnel optimization

A/B testing

Analytics

Lifecycle emails

Video ads

Paid social strategy

Tools

Meta Ads Manager

Meta Pixel

Conversions API

Job description

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.

Our client offers an all-in-one SaaS platform for content teams, video and creative agencies, and freelancers. The platform combines project management, file storage, creative review workflows, client collaboration, and social media publishing to help creative professionals manage their work in one place.

We are looking for a hands-on Performance Marketing Specialist to build and execute a paid acquisition strategy for an early-stage SaaS company. This role focuses on acquiring customers through Meta Ads, establishing reliable conversion tracking, and optimizing the full customer journey from the first ad impression to signup, activation, and paid subscription. You will use campaign performance and funnel data to identify growth opportunities, test creative concepts, and improve conversion rates. The goal is to establish a measurable, repeatable acquisition process and develop a data-driven strategy for scaling customer growth.

Location

Location: 100% Remote (LATAM only)

Language Requirements: Advanced English (C1+)

Schedule: Full-time, aligned with EST

Start Date: ASAP

Competitive salary in USD

Remote-first flexibility. Work from anywhere.

PTO and paid U.S. holidays

Responsibilities

• Build, launch, and manage Meta Ads campaigns from the ground up, including audience targeting, budget allocation, creative testing, optimization, and scaling.
• Establish, audit, and maintain reliable conversion tracking across Meta Ads, the website, and the SaaS signup funnel using Meta Pixel, Conversions API, and custom conversion events.
• Analyze the full customer acquisition funnel, from ad engagement and signup through activation and paid conversion, to identify bottlenecks and improve conversion rates.
• Develop and execute a structured creative testing strategy, using performance data and customer insights to recommend video concepts, hooks, messaging angles, and ad formats.
• Implement landing page optimization and A/B testing initiatives to improve signup rates and subscription conversions.
• Build reporting dashboards to track customer acquisition cost (CAC), conversion rates, and other key SaaS growth metrics, translating findings into actionable acquisition strategies.
• Identify high-performing audiences, campaigns, and creatives to guide future growth investments and scaling decisions.

Qualifications

• Proven experience running customer acquisition campaigns for SaaS businesses, with a strong understanding of subscription economics, customer acquisition costs (CAC), and trial-to-paid conversion funnels.
• Deep hands-on expertise with Meta Ads Manager, including campaign setup, audience targeting, budget management, creative testing, optimization, and scaling.
• Strong technical knowledge of Meta Pixel, Conversions API, custom conversion events, attribution, and conversion tracking implementation.
• Experience analyzing and optimizing acquisition funnels, landing pages, and conversion rates through data-driven experimentation and A/B testing.
• Proficiency in analytics and performance reporting, including the ability to build dashboards and interpret key SaaS growth metrics.
• Experience developing creative strategies for paid social advertising, particularly video ads, is a plus.
• Experience building email sequences and lifecycle automation to improve trial activation, user engagement, and paid subscription conversion is a plus.
• Experience marketing B2B SaaS products to agencies, freelancers, or professional service businesses is a plus.