Paid Media Specialist

Right Rudder Marketing LLC; Bogotá ciudad; Remote; COP 30,705,000 - 54,185,000; Full time

Benefits offered by this job

Remote Work

Job summary

Right Rudder Marketing LLC is seeking a Paid Media Specialist to manage, analyze, and optimize paid advertising campaigns across multiple client accounts, with a primary focus on Meta Ads and oversight of Google Ads and other channels. This hands-on role requires budget management, performance tracking, and translating data into actionable recommendations.

You will collaborate with our Marketing and Creative teams, leveraging insights to guide campaign strategy, messaging, and testing.

Qualifications

• Hands-on experience managing campaigns in Meta Ads Manager.

Responsibilities

• Paid Media Management: Build, launch, manage, and optimize campaigns across Meta Ads, with oversight and support across Google Ads and other relevant platforms such as LinkedIn Ads and TikTok Ads.
• Budget Management: Monitor spend and budget pacing across multiple accounts, reallocate budgets based on performance, identify opportunities to scale, and flag inefficient spend.
• Performance Analysis: Analyze key metrics including CTR, CPC, CPL, CPA, conversion rate, ROAS, frequency, and lead quality to understand what is driving or limiting campaign results.
• Testing & Optimization: Manage ongoing tests across audiences, campaign structures, messaging, offers, placements, and creative to continuously improve performance.
• Creative Performance Insights: Work with the Marketing Strategist and Creative Team to identify winning hooks, formats, messaging, and creative patterns. Use campaign performance to recommend new assets, variations, and testing opportunities.
• Multi-Client Management: Manage campaigns across different clients, industries, audiences, budgets, and sales cycles while keeping accounts organized and priorities clear.
• Reporting & Recommendations: Turn campaign data into clear, actionable reports that explain what is working, what needs improvement, and what should be tested next.
• Tracking & Technology: Maintain a working understanding of UTMs, Meta Pixel, conversion tracking, Google Analytics, attribution, CRM data, and related measurement tools.
• Industry Awareness: Stay current with changes in Meta, Google, AI-powered advertising, automation, attribution, and emerging paid media strategies and technology.

Skills

Meta Ads Manager

Budget Management

Campaign Optimization

Data Analysis

Multi-Client Management

Google Ads

Google Analytics

Lead Quality Analysis

Communication

Tools

Google Ads

Google Analytics

LinkedIn Ads

TikTok Ads

YouTube Ads

Job description

Business Location: Office in St. Louis, MO, USA and hiring in LATAM

Salary: $850-$1500 USD / month (2.700.000 COP to 4.800.000 COP / month)

Type: Full-Time Remote

Paid Media Specialist

Business Location: Office in St. Louis, MO, USA and hiring in LATAM

Salary: $850-$1500 USD / month (2.700.000 COP to 4.800.000 COP / month)

Type: Full-Time Remote

About Right Rudder Marketing

Right Rudder Marketing is a pilot-owned digital marketing agency revolutionizing the aviation industry. We empower flight schools across the U.S. to grow and scale their businesses through tailored marketing strategies.

Join our awesome crew of passionate aviators and expert marketers to make an impact in an industry that’s all about safety, leadership, and improving the human race through transportation technology.

Why Join Us?

• Aviation-Centric Culture: Work with a pilot-owned team passionate about transforming flight schools.
• Growth Opportunities: We are a growing company. As the company grows, so do the opportunities for career advancement and salary. This role can grow into Senior Paid Media Specialist, Performance Marketing Strategist, Paid Media Lead, or other opportunities across marketing and operations.
• Remote Work: Enjoy a flexible schedule and remote office environment.
• Join the Team: We meet in person once a year and go flying — you fly the plane! — strategize growth, and execute deliverables to grow the business.
• Impactful Work: Directly contribute to our clients’ success and our mission of helping 100 flight schools double their student enrollment and train more pilots.

Job Overview

As our Paid Media Specialist , you’ll manage, analyze, and optimize paid advertising campaigns across multiple client accounts, with a primary focus on Meta Ads and supporting oversight of Google Ads and other relevant paid media channels .

This is a hands-on performance marketing role for someone who can manage budgets, monitor campaign performance, identify opportunities for improvement, and turn data into clear recommendations.

You’ll work closely with our Marketing and Creative Team, using paid media insights to help guide campaign strategy, creative production, messaging, and testing.

Our clients operate within the flight training industry, serving different audiences, markets, and stages of the pilot training journey, so curiosity, adaptability, and the ability to understand different customer profiles and enrollment goals are important.

Key Responsibilities

• Paid Media Management: Build, launch, manage, and optimize campaigns across Meta Ads, with oversight and support across Google Ads and other relevant platforms such as LinkedIn Ads and TikTok Ads.
• Budget Management: Monitor spend and budget pacing across multiple accounts, reallocate budgets based on performance, identify opportunities to scale, and flag inefficient spend.
• Performance Analysis: Analyze key metrics including CTR, CPC, CPL, CPA, conversion rate, ROAS, frequency, and lead quality to understand what is driving or limiting campaign results.
• Testing & Optimization: Manage ongoing tests across audiences, campaign structures, messaging, offers, placements, and creative to continuously improve performance.
• Creative Performance Insights: Work with the Marketing Strategist and Creative Team to identify winning hooks, formats, messaging, and creative patterns. Use campaign performance to recommend new assets, variations, and testing opportunities.
• Multi-Client Management: Manage campaigns across different clients, industries, audiences, budgets, and sales cycles while keeping accounts organized and priorities clear.
• Reporting & Recommendations: Turn campaign data into clear, actionable reports that explain what is working, what needs improvement, and what should be tested next.
• Tracking & Technology: Maintain a working understanding of UTMs, Meta Pixel, conversion tracking, Google Analytics, attribution, CRM data, and related measurement tools.
• Industry Awareness: Stay current with changes in Meta, Google, AI-powered advertising, automation, attribution, and emerging paid media strategies and technology.

Qualifications

• Hands‑on experience managing campaigns in Meta Ads Manager .
• Experience managing and optimizing paid media budgets.
• Strong understanding of paid media strategy, campaign optimization, and testing.
• Ability to analyze campaign data and translate performance into actionable recommendations.
• Strong understanding of metrics such as CPM, CTR, CPC, CPL, CPA, conversion rate, frequency, and ROAS.
• Experience managing multiple campaigns or client accounts simultaneously.
• Strong analytical, organizational, and problem‑solving skills.
• Ability to communicate performance insights clearly to marketing and creative teams.
• Experience with Google Ads is strongly preferred; familiarity with LinkedIn Ads, TikTok Ads, YouTube Ads, or other paid channels is a plus.
• Experience working with both B2B and B2C audiences is preferred.
• Agency or multi‑client experience is a plus.
• Familiarity with Google Analytics, Google Tag Manager, CRM systems, and lead‑quality analysis is a plus.
• Comfortable using AI tools such as ChatGPT, Claude, Gemini, and emerging advertising technology to improve analysis and workflows.
• Curious, proactive, and able to stay current as paid media platforms and strategies evolve.