Performance Marketing Specialist

Lite Thinking company; Bogotá ciudad; Híbrido; Jornada completa

Descripción de la vacante

A leading marketing firm is seeking a Performance Marketing Specialist to drive success through effective advertising on digital platforms, primarily focusing on Meta Ads. The role involves planning, executing, and optimizing campaigns aimed at generating qualified leads. Ideal candidates should have at least 3 years of experience in managing campaigns, particularly in conversion optimization and advanced analytics. Creativity and strategic communication skills are essential for submitting insights and enhancing overall campaign effectiveness.

Formación

• 3+ years managing advertising campaigns on platforms like Meta Ads.
• Proven experience in conversion optimization beyond just traffic.
• Advanced knowledge of audience segmentation and funnel strategies.

Responsabilidades

• Design and execute advertising campaigns across platforms.
• Define strategies to maximize conversions.
• Analyze and report metrics with actionable recommendations.

Conocimientos

Meta Ads expertise

Analytical skills

Creative solution proposal

Results orientation

Effective communication

Educación

Degree in Digital Marketing, Advertising, or related field

Herramientas

Google Analytics

Meta Business Suite

Descripción del empleo

# Performance Marketing Specialist### Build your success with usThank you for your interest in joining the best companies!Code: 427# Performance Marketing SpecialistJanuary 9, 2026Bogota / ColombiaCompensation: NegotiableRemoteShare**Role Purpose**The Digital Trafficker will be responsible for planning, executing and optimizing advertising campaigns on digital platforms (mainly Meta Ads, in addition to Google Ads, TikTok Ads, LinkedIn Ads, etc.), with the objective of generating highly qualified leads that convert into sales. Its mission is to ensure a positive return on investment and contribute to business growth through effective and data-driven strategies.**Ideal Professional Profile*** Professional in Digital Marketing, Advertising, Communication or related areas.* Specialist in Meta Ads, with deep knowledge of its updates, policies and trends.* Ability to understand the business model and translate it into effective advertising strategies.* Analytical, results-oriented and with a mindset of continuous optimization.* Creative and strategic, able to propose innovative solutions to improve conversion.**Experience Required*** 3+ years managing campaigns on Meta Ads and other platforms (Google Ads, TikTok Ads, LinkedIn Ads).* Proven experience in conversion optimization (not just traffic).* Advanced knowledge in segmentation, remarketing, lookalike audiences and funnel strategies.* Proficiency with analytics tools (Google Analytics, Meta Business Suite, etc.).* Experience in A/B Testing and creative optimization.**Key Responsibilities*** Design and execute advertising campaigns in Meta Ads and other platforms.* Define targeting and optimization strategies to maximize conversions.* Analyze metrics and generate reports with actionable recommendations.* Coordinate with the marketing and sales team to align campaigns with business objectives.* Keep updated on policy and algorithm changes on Meta and other platforms.* Propose improvements in creatives, copy and landing pages to increase conversion rate.**Valued Competencies*** Results oriented: focus on ROI and converting leads generation.* Analytical thinking: data interpretation and strategic decision making.* Adaptability: ability to adjust to changes in platforms and trends.* Effective communication: clarity in reports and coordination with teams.* Proactivity and innovation: constant search for new opportunities and optimizations.## Key Words:MetaAdvertisingCommunicationSocial NetworksDigitalActive ListeningEmpathyEffective ExpressionCustomer ServiceProactiveCommitmentCommercial SkillMachine LearningJob Details**Contract type:**Independent Contractor**Job Openings:**2**Applications:**15**Industry / Sector:**Education**Availability:**Full-time**Experience:**4 years of experienceShare