Paid Search Specialist

Floowi; Colombia; Remote; COP 193,274,000 - 289,911,000; Full time

Benefits offered by this job

PTO

US holidays

Remote-first

Job summary

Floowi is seeking a Paid Search Specialist to orchestrate Google Ads campaigns for multi-location franchise brands. You will own campaign structure, budgets, and cross-account optimization, with a focus on measurable outcomes like calls, form submissions, and bookings.

Ideal candidates have 3+ years of hands-on experience, a solid grasp of attribution and offline conversions, and advanced English. Remote-first role with EST alignment and USD salary.

Qualifications

• 3+ years hands-on experience managing Google Ads campaigns focused on lead generation.
• Experience with multi-location accounts and call tracking.
• Google Ads certifications (Search) preferred.
• Strong knowledge of campaign structure, bidding, and attribution.

Responsibilities

• Build and optimize Google Ads Search, Performance Max, and related campaigns for multi-location brands.
• Manage budgets and pacing across hundreds of locations to align with market goals.
• Analyze search terms, manage negative keywords, and test ad copy/assets for improvements.
• Configure location targeting, location assets, and Google Business Profile integrations across accounts.
• Implement and QA conversion tracking using GA4, GTM, and offline conversion data.
• Collaborate with attribution systems to capture click IDs/UTMs and import offline conversions.
• Utilize Google Ads Editor, scripts, and AI tools to streamline management.

Skills

Advanced English (C1+)

Lead generation mindset

Tools

Google Ads

GA4

Google Tag Manager

Google Ads Editor

Performance Max

Call tracking

Job description

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.

Our client is a digital marketing agency specializing in growth solutions for franchise brands, particularly in the health and wellness industry. The company combines creative strategy, paid media execution, proprietary technology, and performance attribution to help multi-location businesses generate leads, increase bookings, and measure marketing results at both local and national levels.

We are looking for a Paid Search Specialist to manage and optimize paid search campaigns for multi-location franchise brands. This role focuses on generating measurable business outcomes, including phone calls, form submissions, and booked appointments, rather than simply driving traffic or impressions. You will oversee multiple accounts and hundreds of individual locations, with a strong emphasis on campaign structure, budget management, and advanced conversion tracking. The ideal candidate brings hands‑on experience with multi-location lead generation campaigns and understands how to connect advertising performance with actual business results through call tracking and offline conversion data.

• Location: 100% Remote (LATAM only)
• Language Requirements: Advanced English (C1+)
• Schedule: Full-time, aligned with EST
• Start Date: ASAP

Competitive salary in USD

Remote‑first flexibility. Work from anywhere.

PTO and paid U.S. holidays

Build, launch, and optimize Google Ads Search, Performance Max, and Demand Gen campaigns for multi-location franchise brands.

Manage advertising budgets and pacing across hundreds of locations, ensuring alignment with individual market goals.

Conduct ongoing campaign optimization through search term analysis, negative keyword management, bid strategies, ad copy, and asset testing.

Configure and maintain location targeting, location assets, call assets, and Google Business Profile integrations across multiple accounts.

Implement, monitor, and QA conversion tracking using GA4, Google Tag Manager, call tracking, form submissions, and booking data.

Work with attribution systems to capture click IDs and UTMs and import offline conversions, including booked appointments and sales, into Google Ads.

Use Google Ads Editor, scripts, and AI tools to streamline campaign management and optimization across large accounts.

3+ years of hands‑on experience managing Google Ads campaigns, primarily focused on lead generation rather than e-commerce.

Proven experience managing multi-location advertising accounts, ideally within franchise businesses or local service industries, including at least one account with 10+ locations.

Strong knowledge of Google Search campaign fundamentals, including keyword match types, search term analysis, negative keywords, Smart Bidding, and account structure.

Hands‑on experience with Performance Max campaigns for lead generation, including the use of offline conversion data to optimize bidding.

Practical conversion tracking experience with GA4, Google Tag Manager, call tracking platforms, and offline conversion imports or Enhanced Conversions for Leads.

Previous agency experience managing multiple client accounts simultaneously.

Advanced professional English (C1 or above), both spoken and written, with the ability to participate in client calls.

Current Google Ads Search certification.