Paid Social Specialist (Meta Ads)

HireLago.com; Colombia; Remote; COP 71,898,000 - 107,847,000; Full time

Job summary

HireLago.com is seeking an experienced Meta Ads Specialist to design, manage, and optimize campaigns for a diverse client base. You will rely on Facebook Ads Manager and Meta Business Suite to deliver measurable results while maintaining strong client communication.

This remote role requires 3–4 years of Facebook advertising experience, a data-driven mindset, and the ability to present clear campaign results and strategies to clients.

Qualifications

• 3–4 years of Facebook advertising campaign management.
• Expertise with Facebook Ads Manager and Meta Business Suite.
• Experience running video ads.
• Strong communication for client interactions.

Responsibilities

• Develop and manage advertising campaigns using Facebook Ads Manager.
• Manage 20+ ad accounts with optimal structure.
• Create compelling ad creatives, including copywriting and image selection.
• Present campaign performance reports to clients.
• Collaborate with clients to align goals, audiences, and budgets.
• Install and configure Meta Pixels via GTM.
• Stay updated with Meta advertising practices.
• Collaborate with marketing and development teams.

Skills

Facebook Ads Manager

Meta Business Suite

Client-facing

Analytics

Campaign optimization

Tools

Google Tag Manager

Meta Pixels

HubSpot CRM

Asana

Job description

Role: Paid Social Specialist (Meta Ads Specialist)

Hours: Monday - Friday. 9AM - 5PM CST

Location: Remote

USD Salary: $2,000 - $3,000 per month (Negotiable based on Experience)

We are seeking an experienced Meta Ads Specialist to enhance our team. This role demands a candidate proficient in creating, managing, and optimizing ad campaigns across a diverse client base. It's essential to have a solid understanding of Facebook Ads Manager and the Meta Business Suite. The ideal candidate should be results-driven with a proven ability to create successful ad campaigns and enhance organic social media engagement. Additionally, the candidate must be comfortable in client-facing roles, regularly interacting with clients, understanding their needs, and presenting campaign results and strategies effectively.

Key Responsibilities

Campaign Development and Management:

• Develop and manage advertising campaigns using Facebook Ads Manager.
• Manage 20+ ad accounts, ensuring optimal structure and performance.
• Create compelling ad creatives, including copywriting and image selection.

Performance Analysis:

• Present detailed campaign performance reports to clients.
• Provide data-driven recommendations for optimizing campaign performance.
• Collaborate with clients to align campaign goals, audiences, and budgets.
• Ensure quality assurance for ads, targeting accuracy, and correct landing page links.
• Boost organic content on client pages.

Meta Pixels Implementation:

• Install and configure Meta Pixels on various websites and applications via Google Tag Manager (GTM).
• Troubleshoot and resolve any issues related to Meta Pixel functionality and data discrepancies.
• Define and set up custom conversions to track specific user actions that align with business goals.

Custom Audiences and Lists:

• Develop and manage custom audiences based on pixel data for targeted marketing campaigns.
• Use pixel data to create and update client lists for personalized advertising strategies.

Staying Updated:

• Stay updated with Meta's advertising practices and updates.
• Implement new strategies and tools as they become available to enhance tracking and marketing capabilities.

Internal Collaboration:

• Collaborate internally with the marketing and development teams to ensure seamless integration and operation of Meta Pixels and ad campaigns.
• Work closely with the creative team for ad creatives development.

Requirements

• 3-4 years in Facebook advertising campaign management.
• Expertise in Facebook Ads Manager and Meta Business Suite.
• Experience with Meta Ads Manager for multiple clients.
• Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics.
• Strong project management and attention to detail.
• Analytical skills for data-driven campaign recommendations.
• Excellent communication skills for effective client interactions.
• Experience in running video ads.
• Familiarity with other digital marketing channels (e.g., Google Ads) is a plus.

Additional Skills:

• Media buying, planning, and creative strategy on Meta platforms.
• Proficiency in HubSpot or similar CRMs.
• Knowledge of Asana or similar project management software.
• Experience with Canva for creative development.
• Copywriting and editing skills.
• Remote Work: Work from anywhere - our team is global, and we value work-life balance.
• Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.