Performance Marketing Manager

Meta; Córdoba; Remote; COP 144,855,000 - 162,962,000; Full time

Benefits offered by this job

Remote

PTO + Holidays

Salary: $4,000-$4,500 USD/month

Job summary

Meta invites a Performance Marketing Manager to own paid acquisition for a high-ticket coaching and education company, collaborating closely with marketing and sales. This full-time, in-house role focuses on campaigns across Meta, Google, and YouTube, plus landing pages, email flows, and creative direction to maximize conversions.

Based remotely, you will optimize experiments, track CAC and ROAS, and partner with sales to qualify leads and move them through the funnel.

Qualifications

• Experience managing 100k–250k+ USD/month in paid media on a single account.
• Proven experience with Meta Ads, Google Ads, and YouTube Ads.
• Experience marketing high-ticket coaching or education programs.
• Strong written and spoken English communication.
• In-house/full-time work eligibility.

Responsibilities

• Plan, launch, and manage paid campaigns across Meta, Google, YouTube, and other platforms.
• Drive applications and booked calls for high-ticket programs.
• Manage campaigns for webinars, lead magnets, apps, launches, and evergreen funnels.
• Monitor cost per lead, cost per application, cost per booked call, CAC, and ROAS.
• Build and execute testing plans across creative, messaging, audiences, offers, and landing pages.
• Ensure accurate tracking across pixels, UTMs, CRM stages, and attribution.
• Recommend ad creative direction and messaging based on performance data.
• Identify landing page and funnel friction points and suggest fixes to copy, layout, or offers.
• Weigh in on email and nurture sequences affecting conversions.
• Collaborate with sales to evaluate lead quality and pipeline movement.
• Use AI tools to improve analysis, testing, reporting, and efficiency.

Skills

Meta Ads

Google Ads

YouTube Ads

High-ticket offers

English language

Tools

Asana

Slack

GoHighLevel

Airtable

Job description

As the Performance Marketing Manager, you will be the owner of paid acquisition for a high-ticket coaching and education company serving fitness and wellness business owners, managing campaigns across Meta, Google, and YouTube to drive qualified leads and booked calls. You will go beyond the ad account, weighing in on landing pages, creative direction, and email flows to make sure traffic actually converts into revenue. This is a full-time, in-house role working closely with the marketing and sales team.

Responsibilities

• Plan, launch, and manage paid campaigns across Meta, Google, YouTube, and other relevant platforms
• Drive qualified applications and booked calls for high-ticket programs
• Manage campaigns for webinars, workshops, lead magnets, applications, launches, and evergreen funnels
• Monitor cost per lead, cost per application, cost per booked call, show rate, close rate, CAC, and ROAS
• Build and execute testing plans across creative, messaging, audiences, offers, and landing pages
• Ensure accurate tracking across pixels, UTMs, CRM stages, and attribution
• Recommend ad creative direction, hooks, and angles based on live performance data
• Flag landing page and funnel friction points and recommend fixes to copy, layout, or offer structure
• Weigh in on email and nurture sequences where they affect conversion
• Partner with the sales team to evaluate lead quality and pipeline movement
• Use AI tools to improve analysis, testing, reporting, and campaign efficiency

Requirements

• Experience managing at least $100,000-$250,000+ per month in paid media spend on a single account
• Strong hands-on experience with Meta Ads; working knowledge of Google Ads and YouTube Ads
• Experience marketing high-ticket coaching, consulting, education, mastermind, or service-based offers
• Understands application, booked-call, webinar, VSL, and lead-generation funnels
• Comfortable diagnosing performance issues across the full acquisition journey, not just the ad account, but landing pages, email, and the sales handoff
• Strong written and spoken English
• Open to working in-house full-time (agency background welcome)
• Comfortable with tools like Asana, Slack, GoHighLevel, Airtable, or similar platforms
• Salary: $4,000-$4,500 USD/month, based on experience
• Remote
• PTO + Holidays

Benefits

• Salary: $4,000-$4,500 USD/month, based on experience
• Remote
• PTO + Holidays