Meta Ads Specialist

Base Coat Marketing; Colombia; On-site; COP 48,485,000 - 58,075,000; Full time

Benefits offered by this job

Paid vacation days

Job summary

Base Coat Marketing, a niche digital agency serving US and Canada painting and concrete coating clients, seeks a Meta Ads Specialist. You’ll own Meta campaigns, analyze CPL, CTR, and ROAS, and continuously test audiences and creatives. You’ll translate data into improvements and help turn campaigns into booked jobs for clients.

We value hands-on optimization, fast testing, and clear English communication. You’ll collaborate with CX, Media, SEO, and Production teams and report insights with

Qualifications

• Minimum of 2 years hands-on paid media campaign experience.
• Proficient with Meta Ads Manager and Meta Pixel.
• Familiar with Google Analytics and reporting dashboards.
• Ability to write StoryBrand-style ad copy.
• Excellent English, written and spoken.

Responsibilities

• Launch, monitor, and optimize Meta campaigns on Facebook and Instagram.
• Adjust budgets, audiences, and creatives to improve CPL and ROAS.
• Test new ad concepts and write StoryBrand-style ad copy.
• Collaborate with CX, Media, SEO, and Production teams.
• Prepare monthly performance reports and client meetings.
• Monitor landing pages and support conversion improvements.
• Keep client dashboards accurate with key metrics.
• Follow SOPs and help improve them as we grow.

Skills

Paid media

Meta Ads Manager

Meta Pixel

Conversion tracking

Google Analytics

Ad copywriting

Budget optimization

English communication

Collaboration

Multi-client management

Tools

ClickUp

Slack

GoHighLevel

Job description

Base Coat Marketing is a niche digital agency obsessed with generating high-quality leads for Painting & Concrete Coating companies across the US & Canada. We build and run the full marketing engine for our clients (ads, SEO, and web) and we take performance personally.

About the Role

We’re looking for a Meta Ads Specialist who loves digging into the numbers and turning them into better campaigns.

This isn’t a \"set it and forget it\" role. You’ll run Meta campaigns for real contractors with real budgets, and you’ll be expected to know why a campaign is working or not. You’ll watch CPL, CTR, and ROAS, test new audiences and creatives, and keep improving results week over week.

If you enjoy hands‑on optimization, fast testing, and seeing your work turn into booked jobs for our clients, this role is for you.

What You’ll Be Doing

• Launch, monitor, and optimize Meta campaigns across Facebook and Instagram
• Make tactical adjustments to budgets, audiences, and creative to improve CPL, conversion rate, and ROAS
• Test new ad concepts and angles, and write StoryBrand-style ad copy when needed
• Work with the Media team on creative requests and testing
• Keep client dashboards accurate and report on key metrics and insights
• Monitor landing pages and support conversion improvements
• Prepare monthly performance reports and data-backed recommendations for client meetings
• Collaborate daily with the CX, Media, SEO, and Production teams
• Follow our SOPs and help improve them as we grow
• Have at least 2 years of hands‑on paid media campaign experience
• Are comfortable with Meta Ads Manager, Meta Pixel, and conversion tracking
• Can read Google Analytics and reporting dashboards and explain what the data means
• Have used tools like ClickUp, Slack, or GoHighLevel (or learn new tools fast)
• Pay close attention to detail and can juggle multiple client accounts
• Are proactive, take ownership of results, and don’t wait to be managed
• Communicate clearly in English, written and spoken

Salary: From $1500/month (based on experience)

• 10 paid vacation days/year (+2 every year)