Performance Marketing Manager

Sur Global; Colombia; Remote; COP 142,761,000 - 160,606,000; Full time

Benefits offered by this job

Remote work

PTO + Holidays

Job summary

Sur Global is seeking a Performance Marketing Manager to own paid acquisition for its high-ticket coaching and education offerings, serving fitness and wellness business owners. You will manage campaigns across Meta, Google, and YouTube, optimize funnels, and work with sales to convert traffic into revenue.

This in-house role requires strong English, hands-on ad experience with large budgets, and a willingness to collaborate on landing pages, creative direction, and email flows to maximize

Qualifications

• Manage $100k–$250k+ monthly paid media spend on a single account.
• Hands-on with Meta Ads, plus Google Ads and YouTube Ads.
• Experience marketing high-ticket coaching/services.
• Understand funnels: lead forms, webinars, VSLs.
• Diagnose performance across full funnel including landing pages and email.
• Strong written and spoken English.
• In-house role; agency background welcome.
• Familiar with Asana, Slack, GoHighLevel, Airtable.

Responsibilities

• Plan, launch, and manage paid campaigns across Meta, Google, YouTube.
• Drive qualified applications and booked calls for high-ticket programs.
• Manage webinars, lead magnets, launches, and evergreen funnels.
• Monitor cost per lead, app, booked call, CAC, and ROAS.
• Test creative, messaging, audiences, offers, and landing pages.
• Ensure tracking across pixels, UTMs, CRM stages, and attribution.
• Suggest ad creative directions based on live data.
• Identify landing page friction and suggest copy/layout fixes.
• Contribute to email and nurture sequences affecting conversions.
• Partner with sales to evaluate lead quality and pipeline.
• Leverage AI tools to improve analysis, testing, reporting.

Skills

Paid media management

Meta Ads

Google Ads

YouTube Ads

High-ticket campaigns

English proficiency

In-house

Agency experience

Tools

Asana

Slack

GoHighLevel

Airtable

Job description

As the Performance Marketing Manager, you will be the owner of paid acquisition for a high-ticket coaching and education company serving fitness and wellness business owners, managing campaigns across Meta, Google, and YouTube to drive qualified leads and booked calls. You will go beyond the ad account, weighing in on landing pages, creative direction, and email flows to make sure traffic actually converts into revenue. This is a full-time, in-house role working closely with the marketing and sales team.

Responsibilities

• Plan, launch, and manage paid campaigns across Meta, Google, YouTube, and other relevant platforms
• Drive qualified applications and booked calls for high-ticket programs
• Manage campaigns for webinars, workshops, lead magnets, applications, launches, and evergreen funnels
• Monitor cost per lead, cost per application, cost per booked call, show rate, close rate, CAC, and ROAS
• Build and execute testing plans across creative, messaging, audiences, offers, and landing pages
• Ensure accurate tracking across pixels, UTMs, CRM stages, and attribution
• Recommend ad creative direction, hooks, and angles based on live performance data
• Flag landing page and funnel friction points and recommend fixes to copy, layout, or offer structure
• Weigh in on email and nurture sequences where they affect conversion
• Partner with the sales team to evaluate lead quality and pipeline movement
• Use AI tools to improve analysis, testing, reporting, and campaign efficiency

Requirements

• Experience managing at least $100,000-$250,000+ per month in paid media spend on a single account
• Strong hands-on experience with Meta Ads; working knowledge of Google Ads and YouTube Ads
• Experience marketing high-ticket coaching, consulting, education, mastermind, or service-based offers
• Understands application, booked-call, webinar, VSL, and lead-generation funnels
• Comfortable diagnosing performance issues across the full acquisition journey, not just the ad account, but landing pages, email, and the sales handoff
• Strong written and spoken English
• Open to working in-house full-time (agency background welcome)
• Comfortable with tools like Asana, Slack, GoHighLevel, Airtable, or similar platforms

Benefits

• Salary: $4,000-$4,500 USD/month, based on experience
• Remote
• PTO + Holidays