Passenger Loyalty Strategy Analyst (LATAM)

DiDi Global; Bogotá ciudad; Híbrido; COP 60.000.000 - 95.000.000; Jornada completa

Descripción de la vacante

DiDi Global is seeking a Passenger Loyalty Senior Analyst to own one or two key loyalty products in SSL across Spanish-speaking Latin America. You will shape strategy, identify opportunities through data insights, build business cases, and collaborate across teams to implement initiatives.

You will combine analytical depth, product thinking, and business ownership to drive improvements in retention and frequency while supporting sustainable growth.

Formación

• 2–4 years of relevant experience in product analytics, growth, operations, loyalty, or related roles.
• Hands-on product experience partnering with product/engineering teams to identify problems and define requirements.
• Strong analytical capabilities with ability to build business cases and translate findings into actions.
• Fluency in English and Spanish with clear communication to technical and business stakeholders.
• Understanding of customer behavior metrics: retention, frequency, CLV, cohort analysis.
• Experience with experimentation, A/B testing, and interpreting results.
• Business judgment and structured problem solving to prioritize opportunities.
• Strong stakeholder management and execution discipline.

Responsabilidades

• Define strategy for your products or programs and develop roadmaps with cross‑functional teams.
• Own performance metrics for your passenger cohort, monitor retention and engagement.
• Develop business cases, estimate costs and returns, and justify investments.
• Translate insights into product improvements with product and design teams.
• Lead cross‑functional execution across stakeholders to move initiatives from concept to launch.
• Design and evaluate experiments, run A/B tests, and assess incremental impact.
• Communicate results and recommendations in a clear narrative for leadership.

Conocimientos

SQL

Excel/Sheets

Python/R

English/Spanish

Experimentation

Stakeholder mgmt

Analytical thinking

Product analytics

Herramientas

Tableau

Looker

Power BI

Descripción del empleo

DiDi Global is seeking a Passenger Loyalty Senior Analyst to own one or two key loyalty products in SSL across Spanish-speaking Latin America. You will shape strategy, identify opportunities through data insights, build business cases, and collaborate across teams to implement initiatives.

You will combine analytical depth, product thinking, and business ownership to drive improvements in retention and frequency while supporting sustainable growth.