Paid Social Media Analyst

Publicis Global Delivery (PGD); Colombia; Presencial; COP 32.000.000 - 52.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery (PGD) is seeking a Social Analyst to support the execution, monitoring, and optimization of paid social campaigns for global clients. The ideal candidate has 1–3 years of experience with hands-on work on Meta Ads, TikTok Ads, and Google Ads.

You will analyze campaign performance, prepare reports, and collaborate with international teams to drive improvements and achieve KPIs.

Formación

• 1–3 years of experience in Paid Social, Digital Marketing, Performance Marketing, or Media Buying.
• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• English level B2+ or higher.
• Hands-on experience with Meta Ads Manager, TikTok Ads Manager, and Google Ads.
• Strong understanding of digital advertising KPIs and campaign optimization.
• Experience with reporting and performance analysis.
• Experience with analytics, reporting, or campaign management tools is a plus.

Responsabilidades

• Set up, launch, and manage paid social campaigns across Meta Ads, TikTok Ads, Google Ads, and similar platforms.
• Monitor campaign delivery, pacing, and performance daily.
• Ensure campaigns meet timelines and quality standards.
• Prepare campaign performance reports and post-campaign summaries.
• Analyze data to identify insights and recommendations.
• Conduct QA before launch and coordinate with internal teams.

Conocimientos

Analytical skills

Numerical skills

Attention to detail

Organizational skills

Time-management

Communication skills

Interpersonal skills

Proactive mindset

Educación

Bachelor's degree in Marketing, Advertising, Communications, Business, or related field

Herramientas

Meta Ads Manager

TikTok Ads Manager

Google Ads

Microsoft Excel

PowerPoint

Descripción del empleo

At Publicis Global Delivery (PGD), we are looking for a Social Analyst to support the execution, monitoring, and optimization of paid social media campaigns for global clients.

This role is ideal for a professional with 1–3 years of experience in Paid Social, Digital Marketing, Performance Marketing, or Media Buying, with hands‑on experience managing campaigns across platforms such as Meta Ads, TikTok Ads, and Google Ads.

The ideal candidate is analytical, detail-oriented, organized, and passionate about digital advertising and campaign performance.

Campaign Execution

• Set up, launch, and manage paid social campaigns across Meta Ads, TikTok Ads, Google Ads, and similar platforms.
• Ensure accurate implementation of campaign objectives, audiences, budgets, creatives, tracking, and targeting.
• Monitor campaign delivery, pacing, and performance on a daily basis.
• Ensure campaigns are launched according to established timelines and quality standards.

Optimization & Performance

• Monitor campaign performance against KPIs and identify opportunities for optimization.
• Optimize budgets, audiences, bids, placements, and other campaign parameters to improve performance.
• Analyze metrics such as CTR, CPC, CPM, CPA, conversions, and ROAS.
• Identify performance trends and provide actionable recommendations.

Reporting & Analysis

• Prepare campaign performance reports and post-campaign summaries.
• Analyze data to identify key insights, learnings, and areas for improvement.
• Maintain accurate campaign tracking and performance documentation.
• Support the development of presentations and performance summaries for stakeholders.

Quality Assurance

• Conduct campaign QA before launch to ensure accuracy across settings, targeting, budgets, creatives, tracking, and timelines.
• Identify and resolve campaign discrepancies or delivery issues.
• Ensure compliance with internal processes and campaign requirements.
• Work closely with internal teams, account managers, planners, and other media specialists.
• Communicate campaign performance, issues, and optimization opportunities clearly.
• Support the successful delivery of campaigns for international clients.
• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• 1–3 years of experience in Paid Social, Digital Marketing, Performance Marketing, Media Buying, or Campaign Management.
• Hands-on experience with one or more platforms such as:
• Meta Ads Manager
• TikTok Ads Manager
• Google Ads
• Other social advertising platforms.
• Strong understanding of digital advertising KPIs and campaign optimization.
• Experience with campaign reporting and performance analysis.
• English level B2+ or higher.
• Strong analytical and numerical skills.
• Excellent attention to detail.
• Strong organizational and time-management skills.
• Ability to manage multiple campaigns and priorities.
• Proactive and solution-oriented mindset.
• Strong communication and interpersonal skills.
• Ability to adapt to a fast-paced and constantly changing environment.
• Willingness to continuously learn new digital advertising platforms and technologies.
• Meta Ads Manager
• TikTok Ads Manager
• Google Ads
• Microsoft Excel
• PowerPoint
• Experience with analytics, reporting, or campaign management tools is a plus.
• Work with global clients and international teams.
• Gain hands‑on experience managing paid social campaigns at scale.
• Continuous learning and career growth within Publicis Groupe.
• Collaborative, diverse, and dynamic work environment.