Paid Social Performance Analyst

Publicis Global Delivery (PGD); Bogotá ciudad; Presencial; COP 72.000.000 - 108.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery (PGD) is seeking a Paid Media Analyst to drive execution, optimization, and performance analysis of paid social campaigns across leading platforms like Meta Ads, TikTok Ads, LinkedIn Ads, and Pinterest.

The ideal candidate has 2+ years hands-on experience, proficiency in Meta Ads Manager, strong data analysis skills, and the ability to report on KPIs such as CTR, CPC, CPM, ROAS, and frequency.

Formación

• 2+ years of hands-on experience managing paid social campaigns.
• Strong knowledge of Meta Ads Manager.
• Experience with TikTok Ads, LinkedIn Ads, Pinterest Ads.
• Ability to analyze data and provide actionable optimization recommendations.
• Proficient in English (B2+).

Responsabilidades

• Set up, launch, manage, and optimize paid social campaigns across Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, and other social platforms.
• Monitor campaign pacing, budgets, and performance to ensure KPIs and business objectives are achieved.
• Perform ongoing optimizations to improve campaign efficiency, conversions, and overall performance.
• Analyze campaign data and provide actionable insights and optimization recommendations.
• Prepare campaign performance reports and post-campaign analyses.
• Conduct account audits and identify optimization opportunities.
• Ensure quality and accuracy throughout campaign setup, execution, and reporting.
• Collaborate with cross-functional teams to support campaign success.
• Stay up to date with platform updates, industry trends, and best practices.

Conocimientos

Paid Social Campaigns

Data Analysis

Performance Marketing

Campaign Optimization

Communication Skills

Attention to Detail

English Proficiency

Herramientas

Meta Ads Manager

TikTok Ads

LinkedIn Ads

Pinterest Ads

Descripción del empleo

Publicis Global Delivery (PGD) is seeking a Paid Media Analyst to drive execution, optimization, and performance analysis of paid social campaigns across leading platforms like Meta Ads, TikTok Ads, LinkedIn Ads, and Pinterest.

The ideal candidate has 2+ years hands-on experience, proficiency in Meta Ads Manager, strong data analysis skills, and the ability to report on KPIs such as CTR, CPC, CPM, ROAS, and frequency.