Paid Search (Google Ads) Search Analyst

Publicis Groupe; Bogotá; Presencial; COP 36.000.000 - 60.000.000; Jornada completa

Descripción de la vacante

Publicis Groupe is seeking a Search Analyst in Bogotá to lead digital campaigns across multiple search platforms, monitor performance, optimize budgets, and report results. The role requires independence, quality focus, and collaboration with a global delivery network of thousands of employees.

You will work with Google, Bing, SA360, Apple, and Amazon search among others, ensuring campaign health and delivering actionable insights to drive client success.

Formación

• Bachelor's degree required in Marketing, Advertising, Communication, Business, or related field.
• 1–2+ years of experience running search media campaigns.
• English level B2 or above.
• Advanced expertise in two or more search platforms (Google, Bing, SA360).
• In‑depth knowledge of search platforms and media landscape.
• Strong communication and client‑oriented skills.
• Experience with media planning tools.
• Experience with Looker Studio/Power BI/Datorama reporting.

Responsabilidades

• Set up search campaigns across required platforms following guidelines.
• Lead weekly status calls with internal stakeholders and provide performance strategies.
• Monitor campaign health and optimize budgets, bids, and creatives.
• Ensure quality of campaign setup and deliverables across platforms.
• Identify growth opportunities and communicate recommendations to the client.
• Maintain daily communication with client campaign managers and team.
• Develop documentation of best practices to improve efficiency.

Conocimientos

English proficiency

Excel knowledge

Communication skills

Teamwork

Client orientation

Media planning tools

Educación

Bachelor's degree in Marketing/Advertising/Communication/Business

Herramientas

Looker Studio

Power BI

Datorama

Descripción del empleo

Company description

Publicis Global Delivery (PGD); Publicis Groupe's industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Overview

Publicis Global Delivery is looking for a Search Analyst who led digital campaigns for the assigned advertisers (billing support, setup, keywords management, monitoring, optimization, and reporting) for multiple Search platforms such as Google ads, Bing ads, SA360, Apple and Amazon search among others.

The ideal candidate has independence and focus on quality and is eager to grow together with more than 5.000 employees of Publicis Global Delivery in the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you!

Responsibilities

• Setup search campaigns, within each required platform, following agency and advertiser guidelines.
• Run weekly status calls with internal stakeholders providing performance and pacing strategies.
• Monitoring the health of your campaigns, ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client’s objectives.
• Ensuring the quality of deliverables and campaign set up within the search media platforms.
• Proactively makes suggestions and troubleshoots issues.
• Maintain daily communication with the client’s campaign managers.
• Report any issues that can spark within the operation promptly.
• Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies and vendors
• Assist to Search and Digital media training sessions and complete the required certification and updates
• Connect daily with global account team over email, IM and/or video conference as necessary to ensure flawless execution of deliverables.
• Proactively identify growth opportunities and regularly communicate them to client, formulating campaign strategy, researching keywords, creating structures & potential marketing channels, analyzing competitors, and testing.
• Help develop documentation of best practices for improving operational efficiencies within the team and the group.
• Keep abreast of industry trends through advertising and media journals and recognized marketing source.
• Generate powerful insights that add value to campaign performance and focus on better results.

Qualifications

• English level B2 or above.
• Bachelor’s Degree in: Marketing, Advertising, Communication, Business, or any relevant field.
• Intermediate Excel knowledge.
• Minimum 1 - 2+ years of experience running search media campaigns.
• Advance expertise in two or more Search platforms such as Google, Bing and SA360 (campaign management/optimization knowledge).
• In-depth knowledge of search platforms, operating as an in-agency expert while showing a good understanding of the overall media landscape.
• Strong communication skills.
• Result oriented skills.
• Attention to details skills.
• Strong teamwork and client orientation skills to help the team grow.
• Strong knowledge managing media planning tools.
• Intermediate knowledge on reporting tools such as Looker Studio, Power Bi and/or Datorama.