Paid Search Analyst: Google & Multi-Platform Campaigns

Publicis Groupe; Bogotá; Presencial; COP 36.000.000 - 60.000.000; Jornada completa

Descripción de la vacante

Publicis Groupe is seeking a Search Analyst in Bogotá to lead digital campaigns across multiple search platforms, monitor performance, optimize budgets, and report results. The role requires independence, quality focus, and collaboration with a global delivery network of thousands of employees.

You will work with Google, Bing, SA360, Apple, and Amazon search among others, ensuring campaign health and delivering actionable insights to drive client success.

Formación

• Bachelor's degree required in Marketing, Advertising, Communication, Business, or related field.
• 1–2+ years of experience running search media campaigns.
• English level B2 or above.
• Advanced expertise in two or more search platforms (Google, Bing, SA360).
• In‑depth knowledge of search platforms and media landscape.
• Strong communication and client‑oriented skills.
• Experience with media planning tools.
• Experience with Looker Studio/Power BI/Datorama reporting.

Responsabilidades

• Set up search campaigns across required platforms following guidelines.
• Lead weekly status calls with internal stakeholders and provide performance strategies.
• Monitor campaign health and optimize budgets, bids, and creatives.
• Ensure quality of campaign setup and deliverables across platforms.
• Identify growth opportunities and communicate recommendations to the client.
• Maintain daily communication with client campaign managers and team.
• Develop documentation of best practices to improve efficiency.

Conocimientos

English proficiency

Excel knowledge

Communication skills

Teamwork

Client orientation

Media planning tools

Educación

Bachelor's degree in Marketing/Advertising/Communication/Business

Herramientas

Looker Studio

Power BI

Datorama

Descripción del empleo

Publicis Groupe is seeking a Search Analyst in Bogotá to lead digital campaigns across multiple search platforms, monitor performance, optimize budgets, and report results. The role requires independence, quality focus, and collaboration with a global delivery network of thousands of employees.

You will work with Google, Bing, SA360, Apple, and Amazon search among others, ensuring campaign health and delivering actionable insights to drive client success.