Paid Media Specialist

Talent Sam; Norte; A distancia; COP 60.000.000 - 120.000.000; Jornada completa

Descripción de la vacante

Talent Sam is seeking a data-driven Paid Media Specialist to plan, launch, manage, and optimize paid campaigns across Google, Meta, LinkedIn, and more. You will monitor performance, optimize budgets, and run A/B tests to improve ROAS.

The role requires strong analytical skills, English proficiency, and experience with GA4, GTM, and Looker Studio in a fast-paced remote environment.

Formación

• Experience as a Paid Media Specialist or similar role.
• Proven experience managing paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and others.
• Strong understanding of campaign optimization, targeting, bidding, and budget management.
• Experience tracking and analyzing performance with GA4, GTM, Looker Studio or similar tools.
• Experience with A/B testing and data-driven optimization.
• Excellent English communication skills.

Responsabilidades

• Plan, launch, manage, and optimize paid media campaigns across multiple platforms.
• Monitor performance and optimize budgets to maximize ROAS.
• Conduct A/B tests and analyze key metrics to improve results.
• Collaborate with marketing and creative teams to drive growth.
• Track performance using GA4, GTM, Looker Studio, and other tools.

Conocimientos

Paid media

Google Ads

Facebook/Meta Ads

LinkedIn Ads

GA4

A/B testing

Budget management

ROAS optimization

Campaign analysis

English proficiency

Herramientas

Google Ads

Meta Ads

LinkedIn Ads

GA4

Google Tag Manager

Looker Studio

Descripción del empleo

We are looking for a data-driven and results-oriented Paid Media Specialist to join our growing marketing team. In this role, you will be responsible for planning, launching, managing, and optimizing paid advertising campaigns across multiple digital platforms to drive lead generation, customer acquisition, and revenue growth.

The ideal candidate has a strong analytical mindset and hands-on experience managing paid media campaigns. You will monitor campaign performance, optimize budgets, conduct A/B testing, analyze key metrics, and collaborate with marketing and creative teams to maximize return on ad spend (ROAS) and achieve business objectives.

If you are passionate about digital advertising, performance marketing, and continuous optimization, we'd love to hear from you.

• Experience as a Paid Media Specialist, Performance Marketing Specialist, PPC Specialist, Digital Marketing Specialist, or a similar role.
• Excellent verbal and written communication skills in English.
• Proven experience managing paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other digital advertising platforms.
• Strong understanding of campaign optimization, audience targeting, bidding strategies, and budget management.
• Experience tracking and analyzing campaign performance using Google Analytics (GA4), Google Tag Manager, Looker Studio, or similar reporting tools.
• Experience conducting A/B testing and optimizing campaigns based on performance data.
• Strong analytical, organizational, and problem-solving skills.
• Familiarity with conversion tracking, attribution models, and marketing funnels.
• Ability to manage multiple campaigns and priorities in a fast-paced remote environment.
• Experience with SEO, landing page optimization, or marketing automation platforms is a plus.
• Google Ads, Meta, or LinkedIn Advertising certifications are a plus.

By applying to this position, we'll create your Simera Professional Key (SPK) — a unique key that helps you connect with employers, stand out, and secure the right match.