Senior Paid Search Specialist (Google Ads)

Outsourced; Colombia; Presencial; COP 35.000.000 - 75.000.000; Jornada completa

Descripción de la vacante

Outsourced is seeking a Paid Search Specialist (Google Ads) to optimize campaigns across Google Ads, Bing, and other platforms, turning data into actionable improvements to drive qualified leads.

The role requires 3+ years of hands-on Google Ads experience, strong analytical skills, and excellent client communication in English. You will collaborate with the team to meet goals and deadlines while staying current with SEM trends.

Formación

• 3+ years of hands-on Google Ads experience.
• Strong understanding of digital marketing and PPC.
• Excellent attention to detail and analytical skills.
• Creative and data-driven mindset.
• Comfortable managing multiple campaigns and deadlines.
• Confident communicating with clients via Zoom or phone.
• Fluent, polished English communication.

Responsabilidades

• Manage PPC campaigns across Google Ads, Bing, and other platforms.
• Develop keyword strategies and manage bids.
• Write, test, and optimize ad copy.
• Analyze campaign data and identify actionable trends.
• Optimize campaigns based on performance data.
• Collaborate with the team to meet goals and deadlines.
• Stay current with SEM/PPC trends, tools, features, and best practices.
• Communicate with clients about performance, results, and next steps.

Conocimientos

PPC expertise

Analytical thinking

Client communication

Fluent English

Time management

Herramientas

Google Ads

Google Analytics

Descripción del empleo

Paid Search Specialist (Google Ads)

We're looking for a Paid Search Specialist who knows how to turn campaign data into better performance. You'll manage PPC campaigns, optimize strategy, test ad copy, and focus on driving qualified leads.

What you'll do

• Manage PPC campaigns across Google Ads, Bing, and other relevant platforms.
• Develop keyword strategies and manage bids.
• Write, test, and optimize ad copy.
• Analyze campaign data and identify actionable trends.
• Optimize campaigns based on performance data.
• Collaborate with the team to meet goals and deadlines.
• Stay current with SEM/PPC trends, tools, features, and best practices.
• Communicate with clients about performance, results, and next steps.

Requirements

• 3+ years of hands-on Google Ads experience.
• Strong understanding of digital marketing and PPC.
• Excellent attention to detail and analytical skills.
• Creative and data-driven mindset.
• Comfortable managing multiple campaigns, clients, and deadlines.
• Confident communicating with clients via Zoom or phone.
• Fluent, polished, professional English communication.

Nice to have

• Experience with other advertising/search platforms.
• Google Ads and Analytics certifications.
• Experience with medical/healthcare terminology.
• A good sense of humor.