Paid Media Specialist

Jalasoft; Colombia; On-site; COP 30,000,000 - 50,000,000; Full time

Benefits offered by this job

Remote work

13 floating holidays

15 vacation days per year

Supportive working environment

Job summary

A leading software development company is seeking an Ads Account Specialist to manage and optimize paid media campaigns. The role involves expertise in Google Ads and LinkedIn Ads, with a focus on lead generation and data-driven decision-making. Join a supportive team and enjoy remote work, vacation days, and a dynamic work environment.

Qualifications

• 3-5 years of hands-on experience with Google Ads and LinkedIn Ads.
• Fluent in English, both oral and written.
• Experience with campaign budgeting, bidding, and A/B testing.

Responsibilities

• Manage and optimize paid advertising campaigns across platforms.
• Conduct keyword, audience, and competitor research.
• Track campaign results in HubSpot CRM and verify lead delivery.

Skills

Analytical skills

Problem-solving skills

Communication

Critical thinking

Self-starting attitude

Tools

Google Ads

LinkedIn Ads

HubSpot

Looker Studio

Excel

Google Sheets

Job description

Be among the first 25 applicants! If you're looking for an exciting challenge in paid media and want to be part of a talented, united team, we look forward to your application.

We are seeking an Ads Account Specialist with expertise in creating and managing profitable campaigns for lead-generation businesses.

In this role, you'll manage and optimize Ads campaigns, ensuring the use of effective campaign structures and bidding strategies.

Key Responsibilities

1. Manage, develop, and optimize paid advertising campaigns across platforms such as Google Ads, LinkedIn Ads, and others.
2. Conduct keyword, audience, and competitor research.
3. Track campaign results in HubSpot CRM, link campaigns to CRMs, and verify lead delivery.
4. Stay updated on paid media trends and best practices, applying them daily.
5. Collaborate with creative and data analytics teams for efficient campaign execution.
6. Create standardized and customized reports for presentations.
7. Analyze market data to identify optimization opportunities.
8. Demonstrate problem-solving skills, initiative, and independence.
9. Write persuasive, polished ad copies.
10. Contribute to testing strategies to improve campaigns.
11. Manage multiple accounts proactively, ensuring timely delivery.

Minimum Requirements

• Fluent in English, both oral and written.
• 3-5 years of hands-on experience with Google Ads and LinkedIn Ads; Facebook experience is a plus.
• Knowledge of linking campaigns with HubSpot.
• Strong analytical skills and data-driven decision-making ability.
• Ability to manage multiple projects and work in a dynamic environment.
• Passion for digital marketing and trend awareness.
• Experience with campaign budgeting, bidding, and A/B testing.
• Excellent communication, critical thinking, and self-starting attitude.
• Proficiency in Looker Studio, Excel/Google Sheets.

Benefits

• Remote work
• 13 floating holidays
• 15 vacation days per year
• Supportive working environment

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industry: Software Development