Paid Media & Analytics Specialist

The Language Doctors, Inc; Colombia; On-site; COP 72,920,844 - 127,611,477; Full time

Job summary

A dynamic language services company is seeking a Paid Marketing Media & Analytics Specialist. This role involves managing paid advertising campaigns across Google Ads and Meta Ads, focusing on data-driven outcomes. Candidates should have at least 2 years of experience and a Bachelor’s degree in Marketing or related field. Strong knowledge of Google Tag Manager and Google Analytics 4 is essential. The position is remote, allowing for flexibility while contributing to a growing marketing team.

Qualifications

• Minimum 2 years of proven experience managing digital advertising campaigns.
• Strong working knowledge of Google Tag Manager.
• Experience setting up and validating conversion events and tracking.

Responsibilities

• Execute, monitor, and optimize Google Ads and Meta Ads campaigns daily.
• Prepare and deliver weekly performance reports with clear insights.
• Identify optimization opportunities and implement improvements.

Skills

Digital advertising campaign management

Google Ads

Meta Ads (Facebook & Instagram)

Google Tag Manager

Google Analytics 4 (GA4)

Education

Bachelor’s degree in Marketing or related field

Job description

Employment Type: Full‑Time

Experience Level: Intermediate (Minimum 2 years of hands‑on experience).

Location: Remote

We’re looking for a Paid Marketing Media & Analytics Specialist who thrives on data, owns outcomes, and knows their way around a campaign dashboard as well as a performance report. You’ll manage paid advertising campaigns end‑to‑end from set‑up and targeting through optimization and reporting, across Google Ads and Meta Ads. You’ll work closely with our Marketing and Operations teams, with direct support from leadership on strategy and priorities.

Key Responsibilities

• Execute, monitor, and optimize Google Ads and Meta Ads campaigns daily.
• Manage campaign structure, targeting, bidding strategies, creatives, and budgets.
• Monitor and analyze key performance indicators, including CPA, ROAS, CTR, CPC, and Conversion Rate.
• Set up and manage conversion tracking, events, and pixels.
• Work with Google Tag Manager (GTM) to implement and troubleshoot tracking.
• Analyze user behavior and performance data using Google Analytics 4 (GA4).
• Identify optimization opportunities and implement improvements autonomously.
• Prepare and deliver weekly performance reports with clear insights and recommendations.

Requirements & Qualifications

Technical & Professional Requirements

• Minimum 2 years of proven experience managing digital advertising campaigns.
• Hands‑on experience with Google Ads and Meta Ads (Facebook & Instagram).
• Strong working knowledge of Google Tag Manager.
• Proficiency in Google Analytics 4 (GA4).
• Experience setting up and validating conversion events and tracking.
• Ability to manage budgets and optimize toward performance goals.

Educational Background

• Bachelor’s degree in Marketing, Advertising, Business, Data Analytics, or related field.

Nice to Have

• Experience with A/B testing creatives and landing pages.
• Familiarity with additional paid channels (YouTube Ads, Display, or retargeting strategies).
• Experience working with performance‑driven or growth‑focused teams.

The Language Doctors is an equal‑opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

Visit our website at www.thelanguagedoctors.org to learn more about us.