Paid Media Specialist

Bluelight; Colombia; A distancia; COP 270.740.668 - 348.095.145; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary and bonuses

Generous paid-time-off policy

Flexible working hours

Continuing education and training

Descripción de la vacante

A leading software consultancy in Colombia is seeking a Paid Media Specialist to optimize Google Ads campaigns driving revenue and enhancing lead conversions. The ideal candidate has over 5 years of experience with Google Ads, strong analytical skills, and a collaborative approach with sales teams. This role offers competitive compensation, flexible working hours, and opportunities for professional growth.

Formación

• Over 5 years of experience managing paid campaigns across Google Search, Display, and Video.
• Effective communication and collaboration in English.

Responsabilidades

• Launch, monitor, and optimize Google Ads campaigns.
• Collaborate with sales teams to refine lead quality.
• Manage budget and performance targets with ROI reporting.

Conocimientos

Expertise in Google Ads

Strong Analytical Abilities

CRM Awareness

Herramientas

Google Analytics

Looker Studio

Google Tag Manager

Descripción del empleo

Join to apply for the Paid Media Specialist role at Bluelight.

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service, we are in an exciting phase of expansion and are seeking exceptional talent to join our dynamic and diverse community.

What You’ll Get To Work On

• Managing Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video.
• Bottom‑of‑Funnel Focus: Prioritize conversions that go beyond lead generation, including SQLs, pipeline impact, and closed‑won revenue.
• Collaboration with Sales Teams: Partner closely with sales to align on lead quality, refine campaign targeting, and maintain a strong feedback loop.
• Performance Analysis & Reporting: Create dashboards and evaluate campaign results using Google Analytics, Looker Studio, and spreadsheets.
• Full‑Funnel & Lead Quality Insights: Deep knowledge of the buyer journey and how paid media influences progression through the funnel.
• A/B Testing & Creative Iteration: Conduct A/B tests on targeting, ad creatives, landing pages, and bidding tactics to drive performance gains.
• Cross‑Channel Integration: Collaborate with the broader marketing team to maintain cohesive messaging and strategic alignment across all channels.
• Landing Page & CRO Collaboration: Coordinate with design teams to enhance landing page effectiveness and improve conversion rates.
• Budget Management & Forecasting: Manage spend pacing and performance targets, with clear reporting on ROI and CAC.
• Platform Expansion: Research and experiment with emerging ad formats and placements within the Google Ads platform.

Experience We’re Looking For

• Expertise in Google Ads: Over 5 years of hands‑on experience managing paid campaigns across Google Search, Display, and Video.
• Full‑Funnel Focus: Skilled in tracking and optimizing campaigns beyond top‑of‑funnel leads, with an emphasis on driving revenue.
• Strong Analytical Abilities: Proficiency in using Google Analytics, spreadsheets, Looker Studio (or similar tools), and analyzing campaign performance data.
• Collaboration with Sales: Proven experience partnering with sales teams to enhance campaign impact on the sales pipeline.
• Advanced Conversion Tracking: Knowledgeable in UTM parameters, pixel setup, and using Google Tag Manager for tracking.
• Proficient in English: Effective in communicating and collaborating in English across teams and documentation.
• CRM Awareness: Understanding of how paid media campaigns connect with CRM platforms such as Salesforce or HubSpot.

What We’re Looking For This Role to Achieve

• Drive higher revenue attributed to marketing through Google Ads campaigns.
• Enhance SQL rates and boost lead‑to‑deal conversions via paid media channels.
• Develop a collaborative workflow with the sales team to assess and refine lead quality.
• Lower cost per acquisition (CPA) while improving return on ad spend (ROAS) and customer acquisition cost (CAC) efficiency.
• Expand a full‑funnel paid media strategy aligned with customer purchasing behaviors.

Company Benefits

• Competitive salary and bonuses, including performance‑based salary increases.
• Generous paid‑time‑off policy.
• Flexible working hours.
• Work remotely.
• Continuing education, training, conferences.
• Company‑sponsored coursework, exams, and certifications.

Being a consultant on our team is a fun, challenging, and rewarding career choice. Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business.

We encourage you to apply if you’re eager to be part of an exciting, challenging, and rapidly growing consultancy.