Media Buyer / Paid Ads Specialist

Adoreal; Colombia; On-site; COP 90,000,000 - 150,000,000; Full time

Benefits offered by this job

Equity package

Unlimited promotions

Open communication culture

Respectful workplace

Job summary

A leading SaaS company in Colombia is seeking a Media Buyer / Paid Ads Specialist. The role involves developing and executing paid media strategies, optimizing campaign performance on Google Ads and Meta Ads platforms, and managing multiple client accounts. The ideal candidate should have 5-7 years of experience in digital marketing, advanced analytical skills, and strong English communication abilities. This position offers growth opportunities and a commitment to open communication within a diverse workplace.

Qualifications

• 5-7 years of hands-on experience managing and optimizing paid media campaigns across multiple client accounts.
• Strong communication skills in English (written and spoken) Level C1.

Responsibilities

• Develop and execute comprehensive paid media strategies.
• Manage monthly ad budgets across 5-10+ accounts simultaneously.
• Continuously analyze campaign performance data.
• Collaborate with cross‑functional teams to align paid media with broader marketing objectives.

Skills

Campaign optimization

Data analysis

Communication skills in English (C1)

Tools

Google Ads

Meta Ads

Google Analytics 4

Excel/Google Sheets

Google Analytics 4

Google Tag Manager

Job description

Who We Are

We are a fast-growing vertical SaaS company that leverages innovation and disruptive technologies to improve consumer experiences, outcomes, and predictability in elective medicine. Our team thrives on challenges, embraces change, and is dedicated to transforming our industry.

Who We're Looking For

We are seeking a highly skilled Media Buyer / Paid Ads Specialist who thrives in a fast‑growing, data‑driven environment. The ideal candidate is a strategic implementor who excels in managing and optimizing multiple accounts at scale, driving measurable growth across Google Ads and Meta Ads platforms. They bring advanced analytical capabilities, fluency in performance testing frameworks, and the ability to translate data into smart decision‑making. This person collaborates seamlessly with creative, product, analytics, and automation teams to ensure alignment and efficiency as we continue to scale our marketing operations.

Responsibilities

Strategic Implementation

• Develop and execute comprehensive paid media strategies across multiple client accounts or business units in collaboration with team
• Lead media buying initiatives that drive scalable growth while maintaining efficiency metrics
• Establish testing frameworks and optimization protocols for continuous performance improvement
• Collaborate with cross‑functional teams (creative, analytics, product, automation) to align paid media with broader marketing objectives and standardize workflows

Account Management & Execution

• Manage monthly ad budgets across 5-10+ accounts simultaneously
• Execute campaign setup, launch, monitoring, and optimization across multiple platforms
• Conduct regular account audits and performance reviews
• Implement advanced bidding strategies and budget allocation models
• Scale winning campaigns while maintaining or improving efficiency metrics

Optimization & Analytics

• Continuously analyze campaign performance data to identify optimization opportunities
• Implement A/B and multivariate testing across ad creative, audiences, landing pages, and bidding strategies
• Develop custom attribution models and reporting frameworks
• Translate complex data insights into actionable recommendations
• Monitor competitive landscape and industry trends to maintain competitive advantage

Requirements

• 5-7 years of hands‑on experience managing and optimizing paid media campaigns across multiple client accounts or business units.
• Strong communication skills in English (written and spoken) Level C1.

Platform Expertise (Must Have)

• Google Ads: Advanced proficiency including Search, Display, Shopping, Performance Max, YouTube.
• Meta Ads (Facebook/Instagram): Expert‑level knowledge.
• Additional Platforms: LinkedIn Ads (B2B focus), TikTok Ads (emerging channel expertise).

Technical & Analytics Tools

• Analytics & Tracking: Google Analytics 4 (advanced), Google Tag Manager, conversion tracking implementation, UTM parameter management, multi‑touch attribution modeling.
• Data & Reporting: Excel/Google Sheets (advanced formulas, pivot tables, data visualization), Data Studio / Looker Studio, Tableau or Power BI (preferred), SQL basics (preferred).
• Marketing Technology: CRM platforms (Salesforce, HubSpot), marketing automation tools, landing page builders (Unbounce, Instapage), call tracking software, ad management platforms (Optmyzr, Marin, Kenshoo).

Benefits

• Equity package aligning all employees with company success.
• Unlimited promotions and growth opportunities driven by performance.
• Culture of open communication, solution‑oriented mindset, and continuous improvement.
• Commitment to valuing every team member with respect and shared purpose.

At this time, Adoreal is not offering visa sponsorship for this position. Candidates must have current and valid authorization to work in the country where they are applying.

Adoreal is an equal opportunity employer committed to fostering a diverse, inclusive, and fair workplace. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic under applicable U.S. law (EEOC) or local employment regulations where we operate. We encourage applications from candidates of all backgrounds.

Accommodations for disabilities are available upon request throughout the recruitment process.