Lead Paid Media Specialist

Bluelight; Bogotá; Remote; COP 70,000,000 - 90,000,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Generous paid-time-off

Flexible working hours

Continuing education opportunities

Job summary

A leading software consultancy in Bogotá, Colombia is seeking a skilled individual to manage Google Ads campaigns. The role involves optimizing performance through analysis and collaboration with sales teams to improve lead quality. Candidates should have over 5 years of experience in paid media, proficiency with Google Analytics and Looker Studio, and a strong analytical mindset. This position offers competitive salary and flexible working arrangements, making it ideal for those looking to thrive in a fast-paced environment.

Qualifications

• 5+ years of hands-on experience managing paid campaigns across Google.
• Skilled in tracking and optimizing campaigns beyond top-of-funnel leads.
• Knowledgeable in UTM parameters and conversion tracking.

Responsibilities

• Launch, manage and optimize Google Ads campaigns across channels.
• Create dashboards and evaluate campaign results.
• Collaborate with sales to refine lead quality.

Skills

Expertise in Google Ads

Strong Analytical Abilities

Collaboration with Sales

Proficient in English

Tools

Google Analytics

Looker Studio

Google Tag Manager

Job description

About Bluelight

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting‑edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive. With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.

We are looking for a skilled individual to join our rapidly growing team. This position is ideal for someone who thrives in a fast‑paced, dynamic environment where everyone's opinions and efforts are valued and appreciated. You will have the opportunity to contribute to challenging and meaningful projects, developing high‑quality applications that stand out in the market.

Here’s What You’ll Get To Work On

• Managing Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video.
• Bottom‑of‑Funnel Focus: Prioritize conversions that go beyond lead generation, including SQLs, pipeline impact, and closed‑won revenue.
• Collaboration with Sales Teams: Partner closely with sales to align on lead quality, refine campaign targeting, and maintain a strong feedback loop.
• Performance Analysis & Reporting: Create dashboards and evaluate campaign results using Google Analytics, Looker Studio, and spreadsheets.
• Full‑Funnel & Lead Quality Insights: Deep knowledge of the buyer journey and how paid media influences progression through the funnel.
• A/B Testing & Creative Iteration: Conduct A/B tests on targeting, ad creatives, landing pages, and bidding tactics to drive performance gains.
• Cross‑Channel Integration: Collaborate with the broader marketing team to maintain cohesive messaging and strategic alignment across all channels.
• Landing Page & CRO Collaboration: Coordinate with design teams to enhance landing page effectiveness and improve conversion rates.
• Budget Management & Forecasting: Manage spend pacing and performance targets, with clear reporting on ROI and CAC.
• Platform Expansion: Research and experiment with emerging ad formats and placements within the Google Ads platform.

Here’s the Experience We’re Looking For

• Expertise in Google Ads: Over 5 years of hands‑on experience managing paid campaigns across Google Search, Display, and Video.
• Full‑Funnel Focus: Skilled in tracking and optimizing campaigns beyond top‑of‑funnel leads, with an emphasis on driving revenue.
• Strong Analytical Abilities: Proficiency in using Google Analytics, spreadsheets, Looker Studio (or similar tools), and analyzing campaign performance data.
• Collaboration with Sales: Proven experience partnering with sales teams to enhance campaign impact on the sales pipeline.
• Advanced Conversion Tracking: Knowledgeable in UTM parameters, pixel setup, and using Google Tag Manager for tracking.
• Proficient in English: Effective in communicating and collaborating in English across teams and documentation.
• CRM Awareness: Understanding of how paid media campaigns connect with CRM platforms such as Salesforce or HubSpot.

Here’s What We’re Looking for This Role to Achieve

• Drive higher revenue attributed to marketing through Google Ads campaigns.
• Enhance SQL rates and boost lead‑to‑deal conversions via paid media channels.
• Develop a collaborative workflow with the sales team to assess and refine lead quality.
• Lower cost per acquisition (CPA) while improving return on ad spend (ROAS) and customer acquisition cost (CAC) efficiency.
• Expand a full‑funnel paid media strategy aligned with customer purchasing behaviors.

Company Benefits

• Competitive salary and bonuses, including performance‑based salary increases.
• Generous paid‑time‑off policy.
• Flexible working hours.
• Work remotely.
• Continuing education, training, conferences.
• Company‑sponsored coursework, exams, and certifications.

Being a consultant in our team is a fun, challenging, and rewarding career choice. Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business.

You will have the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth. You’ll collaborate with modern technologies and work alongside some of the best professionals in the industry!

If you’re eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply.