Paid Media Manager, Urgent Care (Remote, Medellin)

Blacksmith Agency; Medellín; Remote; COP 226,801,000 - 356,402,000; Full time

Job summary

Blacksmith Agency LLC, an AI-first digital agency, is seeking a Paid Media Manager, Urgent Care, to own paid media for a book of urgent care clients across Google, Meta, LinkedIn and Microsoft Ads. You will set targeting, budget calls, and the narrative when clients ask why you made the calls.

The role requires 3+ years hands-on experience with Google Ads and Meta, a proven ROAS/CPA track record, agency experience across multiple clients, and clear spoken English with US clients on live calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Proven ROAS/CPA improvement track record.
• Experience managing multiple clients in an agency.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for urgent care clients across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Conversion tracking and attribution with GA4, tag manager and platform pixels.
• Develop 90 day and quarterly roadmaps for each client; tell the story behind the numbers.
• Grow accounts through retention, upsell and long-term relationships.

Skills

Google Ads

Meta / Facebook Ads

Agency experience

English (US clients)

Tools

GA4

Google Tag Manager

Microsoft Ads

LinkedIn Ads

Job description

• Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Urgent Care you own paid media for a book of urgent care clients (urgent care groups running many sites): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for urgent care or similar multi-location businesses is a strong plus.