Paid Search Manager (Remote, Bogota)

Blacksmith Agency; Bogotá; Remote; COP 194,401,000 - 291,602,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Search Manager to own paid media for a book of B2B and growing-brand clients. You will guide targeting, budgeting, and roadmap decisions while presenting the narrative behind performance. You are the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize bids and testing, and ensure robust attribution with GA4 and Tag Manager. Remote role for US/Canada/LatAm/South Africa clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta, managing campaigns independently.
• Proven ROAS/CPA improvements and pipeline contributions.
• Agency experience across multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Allocate budgets, bid strategies, targeting, and testing.
• Set up and trust GA4, Tag Manager, and platform pixels for attribution.
• Develop 90-day and quarterly roadmaps and present results.
• Grow accounts through retention and upsell.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Campaign optimization

Budget management

GA4

Tag Manager

Attribution modeling

Client communication

English proficiency

Tools

GA4

Tag Manager

Microsoft Advertising

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Search Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.