Paid Ads Specialist

Pithy Marketing LLC; Medellín; Hybrid; COP 26,153,000 - 34,870,000; Full time

Benefits offered by this job

100% remote (LatAm)

Full-time position

Hourly pay $6–$8 (USD)

Real U.S. accounts

Account ownership from day one

AI and automation focus

Job summary

Pithy Marketing LLC is seeking a hands-on Paid Ads Specialist to own Google Ads and Meta Ads campaigns for US-based medical and aesthetics practices. You will lead from setup to optimization, testing what works, and owning the results with data-driven decisions.

You’ll manage budgets, track performance, and collaborate with the creative team. This 100% remote role focuses on LATAM candidates, offering ownership of accounts and growth through AI-driven automation.

Qualifications

• Hands-on experience managing Google Ads campaigns.
• Experience with lead generation campaigns and optimizing for quality leads.
• Ability to make data-driven optimization decisions rather than following only instructions.
• Comfortable analyzing data to identify problems and decide next steps.
• Proficient with GA4 and Google Tag Manager to track performance.
• Proficient with Excel or Google Sheets to manage campaigns and reports.

Responsibilities

• Manage and optimize Google Ads and Meta Ads campaigns for lead generation.
• Audit accounts, identify opportunities, prioritize what matters most, and execute.
• Manage budgets, audiences, targeting, bidding, keywords, negatives, and campaign structure.
• Monitor performance and investigate changes, not just react to numbers.
• Assess lead quality beyond CPL to ensure valuable leads.
• Write ad copy, coordinate with the creative team, and request landing page changes as needed.
• Track and report what happened, why, and next actions.
• Take ownership of accounts and flag potential problems before they escalate.

Skills

Google Ads

Lead generation

Data analysis

English communication

Account ownership

Excel/Sheets

Tools

GA4

Google Tag Manager

Job description

Real U.S. accounts. Real budgets. Real ownership. At Pithy Marketing, you’ll manage Google Ads and Meta Ads campaigns for medical and aesthetics practices in the U.S. You’ll own your accounts, make decisions based on the data, test what you believe will work, and be responsible for understanding what is driving results, not just launching campaigns and waiting for instructions.

If you’ve been working hands-on with paid ads and are ready to take more ownership of your accounts, we’d like to meet you.

What You’ll Do

• Manage and optimize Google Ads and Meta Ads campaigns for lead generation.
• Audit accounts, identify opportunities, prioritize what matters most, and execute.
• Manage budgets, audiences, targeting, bidding, keywords, negatives, and campaign structure.
• Monitor performance and investigate when results change - rather than simply reacting to the numbers.
• Look beyond CPL and understand whether the leads you’re generating are actually valuable.
• Write ad copy, work with the creative team, and request landing page changes when needed.
• Track and report what happened, why it happened, and what you recommend doing next.
• Take ownership of your accounts and flag potential problems before they become bigger issues.

What We’re Looking For

• Hands-on experience managing Google Ads.
• Experience with lead generation campaigns, you understand the difference between getting leads and getting good leads.
• Experience managing campaigns where you were responsible for making optimization decisions, not just following instructions.
• Comfortable looking at data, identifying problems, and deciding what to do next.
• Working knowledge of GA4 and Google Tag Manager.
• Comfortable working with Excel or Google Sheets.
• Able to communicate clearly in English, both in writing and in conversations.
• Organized, proactive, and comfortable managing several accounts and priorities at the same time.

What We Offer

• 100% remote. Work from anywhere in Latin America.
• Full-time position.
• Hourly Rate: $6 - $8 USD
• Real U.S. accounts with real advertising budgets.
• Ownership of your accounts from the beginning, with support from the team when you need it.
• A specialized focus on medical and aesthetics, rather than constantly jumping between unrelated industries.
• A team that takes AI and automation seriously, so you can spend more time making decisions and less time doing repetitive work.

We’re looking for someone who already knows how to run paid ads and wants to become better at thinking, optimizing, and owning the results.