Paid Ads Specialist

Pithy Marketing LLC; Colombia; Remote; COP 26,285,000 - 35,047,000; Full time

Benefits offered by this job

Remote work

Full-time role

Competitive pay

Job summary

Pithy Marketing LLC in LATAM is seeking a hands-on Paid Media Specialist to manage Google Ads and Meta Ads for real U.S. accounts. You’ll own campaigns, optimize from data, test what you believe will work, and drive results.

This 100% remote, full-time role focuses on medical and aesthetics clients. You’ll own accounts from day one, with team support when needed, and use AI-driven approaches to spend time deciding what actually matters while communicating clearly in English.

Qualifications

• Hands-on with Google Ads and Meta Ads management.
• Experience with lead generation campaigns and quality leads.
• Decision-making authority to optimize rather than follow instructions.
• Comfort with data, problem-solving, and next-step decisions.
• GA4 and Google Tag Manager knowledge.
• Proficiency with Excel or Google Sheets.
• Clear English communication, written and spoken.
• Organized and capable of managing several accounts.

Responsibilities

• Manage and optimize Google Ads and Meta Ads campaigns for lead generation.
• Audit accounts, identify opportunities, prioritize actions, and execute.
• Manage budgets, audiences, targeting, bidding, keywords, negatives, and structure.
• Monitor performance and investigate changes rather than react to numbers.
• Assess lead quality beyond CPL and value of generated leads.
• Write ad copy and coordinate with the creative team; request landing page changes.
• Track, report results, explain causes, and recommend next steps.
• Own accounts and flag potential issues early.

Skills

Google Ads

Meta Ads

Lead generation

GA4

Google Tag Manager

Excel/Sheets

English comms

Multitasking

Data analysis

Tools

GA4

Google Tag Manager

Excel/Sheets

Job description

Real U.S. accounts. Real budgets. Real ownership. At Pithy Marketing, you'll manage Google Ads and Meta Ads campaigns for medical and aesthetics practices in the U.S. You'll own your accounts, make decisions based on the data, test what you believe will work, and be responsible for understanding what is driving results, not just launching campaigns and waiting for instructions.

If you've been working hands-on with paid ads and are ready to take more ownership of your accounts, we'd like to meet you.

What You'll Do

• Manage and optimize Google Ads and Meta Ads campaigns for lead generation.
• Audit accounts, identify opportunities, prioritize what matters most, and execute.
• Manage budgets, audiences, targeting, bidding, keywords, negatives, and campaign structure.
• Monitor performance and investigate when results change — rather than simply reacting to the numbers.
• Look beyond CPL and understand whether the leads you're generating are actually valuable.
• Write ad copy, work with the creative team, and request landing page changes when needed.
• Track and report what happened, why it happened, and what you recommend doing next.
• Take ownership of your accounts and flag potential problems before they become bigger issues.

What We're Looking For

• Hands-on experience managing Google Ads and Meta Ads.
• Experience with lead generation campaigns, you understand the difference between getting leads and getting good leads.
• Experience managing campaigns where you were responsible for making optimization decisions, not just following instructions.
• Comfortable looking at data, identifying problems, and deciding what to do next.
• Working knowledge of GA4 and Google Tag Manager.
• Comfortable working with Excel or Google Sheets.
• Able to communicate clearly in English, both in writing and in conversations.
• Organized, proactive, and comfortable managing several accounts and priorities at the same time.

What We Offer

• 100% remote. Work from anywhere in Latin America.
• Full-time position.
• Hourly Rate: $6 - $8 USD
• Real U.S. accounts with real advertising budgets.
• Ownership of your accounts from the beginning, with support from the team when you need it.
• A specialized focus on medical and aesthetics, rather than constantly jumping between unrelated industries.
• A team that takes AI and automation seriously, so you can spend more time making decisions and less time doing repetitive work.

We're looking for someone who already knows how to run paid ads and wants to become better at thinking, optimizing, and owning the results.