Paid Ads Analyst

Pithy Marketing; Colombia; À distance; COP 136 288 000 - 220 657 000; Plein temps

Avantages offerts par ce poste

100% remote

Full-time

US accounts

Ownership of your accounts

AI and automation focused

Growth opportunities

Résumé du poste

Pithy Marketing LLC is hiring a (remote) digital ads specialist to manage Google Ads and Meta Ads for real U.S. accounts from Latin America. You will own campaigns, test strategies, and drive results with data-driven decisions rather than just executing tasks.

The role focuses on lead generation, budgets, and optimization, with collaboration from a team that values AI and automation to reduce repetitive work. This is a full‑time, 100% remote position for candidates in Latin America.

Qualifications

• Hands-on experience with Google Ads and Meta Ads for lead gen.
• Ability to manage campaigns and optimize based on data.
• Experience with GA4 and GTM for analytics and tagging.
• Strong written and spoken English communication.
• Organized, proactive, and able to juggle multiple accounts.

Responsabilités

• Manage and optimize Google Ads and Meta Ads campaigns for lead generation.
• Audit accounts, identify opportunities, and execute improvements.
• Manage budgets, audiences, bidding, keywords, and campaign structure.
• Monitor performance and investigate changes with data-driven reasoning.
• Assess lead quality beyond CPL and report insights.
• Write ad copy, collaborate with design, and request landing page changes.
• Track results and recommend next steps to clients.
• Own accounts and flag potential issues early.

Connaissances

Google Ads

Meta Ads

Lead generation

Data analysis

GA4

Google Tag Manager

Excel/Sheets

English comms

Outils

GA4

Google Tag Manager

Excel

Google Data Studio

Description du poste

Real U.S. accounts. Real budgets. Real ownership. At Pithy Marketing, you'll manage Google Ads and Meta Ads campaigns for medical and aesthetics practices in the U.S. You'll own your accounts, make decisions based on the data, test what you believe will work, and be responsible for understanding what is driving results, not just launching campaigns and waiting for instructions.

If you've been working hands-on with paid ads and is ready to take more ownershipof your accounts, we'd like to meet you.

What You'll Do

• Manage and optimize Google Ads and Meta Ads campaigns for lead generation.
• Audit accounts, identify opportunities, prioritize what matters most, and execute.
• Manage budgets, audiences, targeting, bidding, keywords, negatives, and campaign structure.
• Monitor performance and investigate when results change, rather than simply reacting to the numbers.
• Look beyond CPL and understand whether the leads you're generating are actually valuable.
• Write ad copy, work with the creative team, and request landing page changes when needed.
• Track and report what happened, why it happened, and what you recommend doing next.
• Take ownership of your accounts and flag potential problems before they become bigger issues.

What We're Looking For

• Hands-on experience managing Google Ads and Meta Ads.
• Experience with lead generation campaigns, you understand the difference between getting leads and getting good leads.
• Experience managing campaigns where you were responsible for making optimization decisions, not just following instructions.
• Comfortable looking at data, identifying problems, and deciding what to do next.
• Working knowledge of GA4 and Google Tag Manager.
• Comfortable working with Excel or Google Sheets.
• Able to communicate clearly in English, both in writing and in conversations.
• Organized, proactive, and comfortable managing several accounts and priorities at the same time.

What We Offer

• 100% remote. Work from anywhere in Latin America.
• Full-time position.
• Real U.S. accounts with real advertising budgets.
• Ownership of your accounts from the beginning, with support from the team when you need it.
• A specialized focus on medical and aesthetics, rather than constantly jumping between unrelated industries.
• A team that takes AI and automation seriously, so you can spend more time making decisions and less time doing repetitive work.
• The opportunity to grow beyond campaign execution into deeper ownership of performance and client results.

What We Teach You

You don't need to arrive knowing everything. We'll teach you our campaign and audit processes, the CRM and systems we use, healthcare advertising considerations, our reporting approach, and how we communicate results with clients.

We're looking for someone who already knows how to run paid ads and wants to become better at thinking, optimizing, and owning the results.