Omnichannel Shopper Growth Lead, Pharma (Colombia)

Colgate-Palmolive; Sur; On-site; COP 60,000,000 - 120,000,000; Full time

Job summary

Colgate-Palmolive in Colombia is seeking a Shopper Development Manager to lead commercial strategy, customer execution, and P&L for the Pharma channel nationwide. You will drive omnichannel shopper experiences and translate data into growth initiatives to meet top-line and net sales goals.

Collaborating with Marketing, Demand Planning, and Retail Partners, you will shape joint business plans, manage trade spend with ROI discipline, and build strong retailer relationships across drugstores

Qualifications

• Bachelor's degree in Business Administration, International Business, Industrial Engineering, Marketing or a related field.
• 5+ years of progressive commercial experience across Sales, Retail Marketing, or E-commerce.
• 2+ years of direct Key Account Management (KAM) or Sales Executive experience managing Drugstores and Independent Pharmacy accounts.
• Advanced working proficiency / fluency in English and Spanish.
• Demonstrated proficiency using data analysis and productivity tools (e.g., Google Workspace: Sheets, Slides, Docs) to track commercial KPIs.

Responsibilities

• Lead omnichannel commercial strategy and customer growth plans for the Pharma channel to achieve key financial targets, including organic growth, net sales, and category market share.
• Oversee commercial investment allocations and trade spend budgets with a strong return-on-investment (ROI) mindset, ensuring compliant commercial governance.
• Conduct analytical reviews of the commercial mix (pricing, assortment, merchandising, and placement) using advanced analytics tools to identify root causes and expand numeric distribution.
• Partner cross-functionally with Marketing, Retail Marketing, CS&L, and Demand Planning to align inventory forecasting, drive seamless retail execution, and win the omni-shopper.
• Build and manage high-trust collaborative partnerships with key retail accounts, drugstores, and pharmacy chains to execute joint business plans.

Skills

Omnichannel strategy

KAM / Sales experience

Bilingual English/Spanish

Education

Bachelor's degree in Business Administration or related field

Tools

Google Sheets

Google Slides

Google Docs

Job description

Colgate-Palmolive in Colombia is seeking a Shopper Development Manager to lead commercial strategy, customer execution, and P&L for the Pharma channel nationwide. You will drive omnichannel shopper experiences and translate data into growth initiatives to meet top-line and net sales goals.

Collaborating with Marketing, Demand Planning, and Retail Partners, you will shape joint business plans, manage trade spend with ROI discipline, and build strong retailer relationships across drugstores