Digital Ad Ops Trafficking Analyst

Publicis Groupe

Bogotá

On-site

COP 30,000,000 - 52,000,000

Full time

3 days ago

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Job summary

Publicis Global Delivery in LATAM is seeking a Digital Ad Ops Trafficker to manage campaign setup, trafficking, and reporting across ad servers. You will work with clients to ensure campaigns meet goals and guidelines, and you will translate audience data into actionable insights for strategy teams.

The role requires strong Excel skills, English at B2+ and a data-driven mindset to support campaign optimization and client success.

Qualifications

1+ year in Digital Marketing or Ad Ops roles (trafficking).
Bachelor’s degree in Media/advertising, communication or related field.
Strong communication skills.
English level B2+ or higher.
Experience with CM360, Innovid, Flashtalking.
Experience in data management and reporting.
Microsoft Excel: Intermediate.
Proactive and purposeful person.
Strong analytical and numerical skills.
Ability to recognize and resolve problems quickly.

Responsibilities

Work with agencies to implement and execute digital campaigns and activate audience strategy.
Monitor campaigns, pull reports, ensure alignment with client needs and guidelines.
Extract insights from audience data across DMP/CDP/DSP platforms and communicate to strategy teams.
Share results from audience analytics with teams as available.
Proactively identify campaign behavior issues and reporting gaps.
Communicate effectively within the team and align with org structure.
Act as a strategic partner within account teams for campaign setup guidance.
Monitor delivery via post-live QA to meet targeting objectives; check CM360 and Sizmek reports.
Provide troubleshooting for trafficking issues related to creative, HTML tags, and publisher implementation.