Media Buying Analyst

Publicis Global Delivery (PGD); Bogotá ciudad; Presencial; COP 36.000.000 - 60.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Learning & development opportunities

Wellbeing & inclusion culture

Descripción de la vacante

Publicis Global Delivery (PGD) is seeking a Buying Analyst to join our media team in Bogotá. You’ll manage budgets, analyze performance, and support buying strategies across traditional and digital channels.

The role emphasizes strong analytical skills, advanced Excel, and effective communication with internal teams and stakeholders to maximize ROI on campaigns for global brands.

Formación

• 1+ year of experience in Media Buying, Media Investment, Paid Media, Advertising, or related fields.
• Strong analytical and numerical skills.
• Experience managing budgets and performance metrics.
• Intermediate to Advanced Excel skills (Pivot Tables, VLOOKUP/XLOOKUP, data analysis).
• Strong communication and stakeholder management skills.
• Detail-oriented, proactive, and results-driven mindset.
• Experience within media, advertising, marketing, or agency environments is highly valued.

Responsabilidades

• Manage and optimize media campaign budgets.
• Support the execution of media buying strategies across traditional and/or digital channels.
• Monitor campaign performance and identify opportunities to maximize ROI.
• Analyze performance data and provide actionable insights.
• Prepare reports and recommendations based on campaign results.
• Collaborate with internal teams, vendors, and stakeholders to ensure successful campaign delivery.
• Support media negotiations and investment initiatives.

Conocimientos

Analytical skills

Excel skills

Communication skills

Stakeholder management

Attention to detail

Herramientas

Pivot Tables

VLOOKUP/XLOOKUP

Excel

Descripción del empleo

At Publicis Global Delivery (PGD), the talent powerhouse of Publicis Groupe—the world’s largest communications group,we’re looking for a Buying Analyst to join our growing team.

If you're passionate about media, enjoy working with numbers, budgets, and negotiations, and want to be part of campaigns for globally recognized brands, this opportunity is for you.

What You’ll Do

• Manage and optimize media campaign budgets.
• Support the execution of media buying strategies across traditional and/or digital channels.
• Monitor campaign performance and identify opportunities to maximize ROI.
• Analyze performance data and provide actionable insights.
• Prepare reports and recommendations based on campaign results.
• Collaborate with internal teams, vendors, and stakeholders to ensure successful campaign delivery.
• Support media negotiations and investment initiatives.

What We’re Looking For

1+ year of experience in Media Buying, Media Investment, Paid Media, Advertising, or related fields.

Strong analytical and numerical skills.

Experience managing budgets and performance metrics.

Intermediate to Advanced Excel skills (Pivot Tables, VLOOKUP/XLOOKUP, data analysis).

Strong communication and stakeholder management skills.

Detail-oriented, proactive, and results-driven mindset.

Experience within media, advertising, marketing, or agency environments is highly valued.

• Work with globally recognized brands and international teams.
• Gain exposure to large-scale media investments and campaigns.
• Accelerate your career through continuous learning and development opportunities.
• Collaborate with talented professionals across different markets.
• Be part of a culture that values innovation, growth, wellbeing, and inclusion.

At PGD, we believe great work starts with great people. Here, you'll have the opportunity to learn, grow, and make an impact while working alongside some of the best talent in the industry.