Buying Analyst

Publicis Groupe; Bogotá; Presencial; COP 45.000.000 - 75.000.000; Jornada completa

Descripción de la vacante

Publicis Groupe in Bogotá, Colombia is seeking a Media Buying Analyst to manage large-budget media campaigns for media clients, shaping paid marketing strategy, budget allocation and ROI while collaborating with cross-functional teams.

You will develop campaigns, monitor performance, generate reports, and support pre- and post-campaign activities with emphasis on media analytics, reporting accuracy, and continuous learning.

Formación

• B2 or above English language level
• Bachelor's Degree in Media/Advertising or related, Communication or Business Related
• 6 months - 1 year in roles related to Project Management or Marketing

Responsabilidades

• Handling large budgets for media campaigns
• Developing specific campaigns for high-quality outcomes
• Campaign targeting, projections, launch, pacing, optimization, and reporting
• Participating in production tasks related to activation
• Generating reports on program content and media analytics
• Maintaining buys, tracking delivery, and securing make-goods
• Assisting with pre-campaign and post-campaign requirements
• Troubleshooting revenue models and resolving campaign issues
• Handling online advertiser and publisher queries
• Training and collaborating with peers
• Continuous learning and self-improvement

Conocimientos

Negotiation

Project management

Proactive

Media buying

Campaign analytics

Communication

Numerical skills

English proficiency

Educación

Bachelor's degree in Media/Advertising or related

Herramientas

Excel

PowerPoint

Descripción del empleo

Company description

Publicis Global Delivery (PGD); Publicis Groupe's industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

The successful candidate for the Media Buying Analyst position will be responsible for handling large budgets media campaigns for our Media clients. Managing overall paid marketing strategy, communication, budget allocation, and ROI. Develop specific campaigns to create and maintain high levels of quality outcomes with a deep understanding of media analytics and reporting.

Responsibilities

• Handling large budgets for media campaigns
• Developing specific campaigns for high-quality outcomes
• Campaign targeting, projections, launch, pacing, optimization, and reporting
• Participating in production tasks related to activation
• Generating reports on program content and media analytics
• Maintaining buys, tracking delivery, and securing make-goods
• Assisting with pre-campaign and post-campaign requirements
• Troubleshooting revenue models and resolving campaign issues
• Handling online advertiser and publisher queries
• Training and collaborating with peers
• Continuous learning and self-improvement

Qualifications

Qualifications:

• B2 or above English language level
• Bachelor's Degree in Media/Advertising or related, Communication or Business Related
• 6 months - 1 year in roles related to Project Management or Marketing

Skills:

• Microsoft Excel: Intermediate (Must)
• Negotiation and project management skills (Must)
• Proactive and purposeful person (Must)
• Knowledge of media buying and advertising
• Ability to measure and analyze campaign performance
• Excellent verbal and written communication skills
• Strong analytical and numerical skills
• Proficiency in MS PowerPoint