Senior Buying Analyst

Publicis Groupe; Bogotá; Presencial; COP 60.000.000 - 120.000.000; Jornada completa

Descripción de la vacante

Publicis Groupe through Publicis Global Delivery seeks a Paid Media Manager to oversee large-budget campaigns for global and regional clients. You will develop media strategies, optimize allocations across channels, and partner with analytics to drive ROI.

You will mentor junior team members, ensure timely reporting, and maintain strong client relationships while staying current with industry trends and new platform capabilities.

Formación

• English language level B2 or higher.
• Bachelor’s degree in Media/Advertising or related field.
• +2 years of paid media marketing experience in an agency.

Responsabilidades

• Assist in buying/allocation process.
• Develops reports on program content after receiving information from screening service for all prime-time properties.
• Participates in agency training programs.
• Negotiates scatter buys.
• Maintain buys–flighting, estimates, and delivery tracking; secure make-goods and ADUs; manage pre-logs and post-analysis.
• Insert inventory into MBOX system; set estimates; issue client schedules; manage changes and write letters.
• Turn around high-quality work quickly; coordinate workload with managers.
• Deliver recommendations, execution, and analysis.
• Main point of contact for troubleshooting and account documentation.
• Point of contact for junior team members.
• Manage and supervise biddable media campaigns across platforms.
• Innovate and Beta test campaigns.
• Client communication and stakeholder management.
• Create Post Campaign Analyses (PCAs).
• Work across marketing funnels of biddable media.
• Lead Quarterly Business Reviews and performance calls.
• Understand campaign measurement reporting and insights generation.
• Build and implement account structures and marketing strategy.
• Proactively manage relationships with media vendors.
• Plan, execute, and optimize digital advertising campaigns across platforms.
• Create reports and monitor reporting to ensure efficiency.
• Communicate campaign performance with internal teams and clients.
• Provide strategic program recommendations to reach goals.
• Stay updated on digital advertising trends and new offerings.
• Monitor costs and ROI.

Conocimientos

Understanding of channels

Buying models

Data-driven insights

Excel skills

PowerPoint skills

Communication skills

Negotiation skills

Educación

Bachelor's degree in Media/Advertising

Related field: Communication

Business-related degree

Descripción del empleo

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

As part of the team, you willbe responsible forhandling large budgetsofmedia campaigns for our Media clients. We have been providing quality Digitaland mediaMandates across industriesandclients in the field of Search Engine Marketing, Social Media Marketing, Programmatic Campaigns, Online Reputation Management services,and National Videoacross the globe.

Active participator in the diary execution of tasks related to efficiency, precision, and minimal error/issues, activation, post-analysisof the clients' advertising campaigns, consideringdifferent kindsof Media Channels, guaranteeing efficiency, precision, and minimal error/issues.

Offertimelyand efficient support to avoid errors in the Agency's Operation and propose optimization ideas and methods.Provide guidance and mentorship to new team members, taking part in training and onboarding sessions.

Responsiblefor implementingandmanagingoverall paid marketing strategy, communication, budget allocation,and ROI from different digital channels. Develop specific campaigns to create andmaintainhigh levelsof quality outcomes withadeep understanding of media analytics and reporting.

Responsibilities

• Assistin buying/allocation process
• Develops reports on program content after receiving information from screening service for all prime-time properties.
• Participates in agency training programs.
• Negotiates scatter buys.
• Maintain buys–confirm flighting, estimates and track delivery, secure make-goods andADUs,request, and issue pre-logs and post-analysis.
• Ensure commercial inventory is inserted into MBOX system, including estimate and package set up, issuing client schedules, managing inventory, overseeing changes, and writing/checking order letters.
• Ability to turn around high-quality work on quick timelines and to proactively coordinate the workload with managers.
• Deliver recommendations, execution, and analysis.
• Main point of contact for troubleshooting and account documentation.
• Point of contact for junior team members.
• Manage and supervise biddable media campaigns across all platforms
• Responsible for innovation and beta testing campaigns
• Responsible for client communication and stakeholder management
• Responsible for creating PCAs (Post Campaign Analysis)
• Work on different/complete marketing funnels of biddable media
• Responsible for Quarterly Business Review and performance calls
• Understanding of campaign measurement reporting and insights generation
• Building and implementing account structures & marketing strategy
• Proactively manage relationships with media vendors
• Independently plan, execute, andoptimizedigital advertising campaigns across platforms for assigned clients
• Create reports and activelymonitorreporting to ensure campaigns are running efficiently and effectively
• Communicate campaign performance with internal team and with clients on external calls
• Provide strategic program recommendations to clients to help them reach their goals
• Stay up to date on digital advertising industry trends, best practices, and new offerings
• Monitor costs and return on investment (ROI)

Qualifications

Qualifications:

• B2+ or above English language level
• Bachelor's Degree in Media/Advertising or related, Communication or Business Related
• +2 Years of Paid Media Marketing experience in agency marketing role

Skills

• Good understanding of channels and buying models.
• Should have managed big budget campaigns in the past and preferably should have had some exposure to data to draw out the campaign insights and channel synergies
• Knowledge on advance Excel and Power Point
• Excellent communication and negotiation skills