Marketing Operations Data Analyst

Connext; Colombia; On-site; COP 40,000,000 - 60,000,000; Full time

Job summary

Connext is seeking a Marketing Operations Analyst in Colombia to manage CRM data, build target-account universes, and oversee campaign orchestration. You will enrich contacts, support Sales handoffs, and deliver reliable funnel reporting to optimize marketing performance.

You will collaborate with US-based teams during Central Time hours, ensuring data quality, governance, and efficient inquiry routing. This role emphasizes precision, analytics, and cross-functional coordination.

Qualifications

• Experience maintaining CRM data and workflows.
• Experience building segmented campaign audiences.
• Strong CRM, spreadsheet, and data management skills.
• Excellent analytical and organizational skills with attention to detail.
• Ability to interpret campaign, funnel, source, and attribution data.

Responsibilities

• Build and maintain a current target-account universe with classification and revenue estimates.
• Research, validate, enrich, and maintain buying contacts across target accounts.
• Prepare account and customer briefs to support Sales with verified information and insights.
• Use Apollo and other tools to enrich and validate records.
• Segment campaign audiences by market, account tier, status, buying role, demand state, and product interest.
• Build, schedule, quality-check, and monitor marketing campaigns with external agencies.
• Maintain accurate, non-duplicated records in Zoho CRM and Zoho Campaigns.
• Maintain the marketing data dictionary and field definitions.
• Enrich, classify, and route inquiries and MQLs to Sales, track responses.
• Monitor funnel movement from target accounts to opportunities and orders.
• Identify data gaps and bottlenecks to improve operations and reporting.
• Coordinate marketing activities with external agencies and contractors.
• Maintain documentation and repeatable processes; ensure data security and confidentiality.
• Perform other marketing operations responsibilities as assigned.

Job description

Connext is seeking a Marketing Operations Analyst in Colombia to manage CRM data, build target-account universes, and oversee campaign orchestration. You will enrich contacts, support Sales handoffs, and deliver reliable funnel reporting to optimize marketing performance.

You will collaborate with US-based teams during Central Time hours, ensuring data quality, governance, and efficient inquiry routing. This role emphasizes precision, analytics, and cross-functional coordination.