Sr. Marketing Operations Specialist - 10497

Coupa; Bogotá; On-site; COP 60,000,000 - 80,000,000; Full time

Job summary

A global technology company in Bogotá seeks a Sr. Marketing Operations Specialist. This role focuses on optimizing marketing processes using automation tools like Marketo and Salesforce. Candidates should have over 5 years in marketing, strong communication skills, and the ability to work cross-functionally. Join a dynamic environment with opportunities for personal and professional growth.

Qualifications

• 5+ years of marketing experience preferred in B2B.
• Proficient in marketing automation and CRM tools.
• Strong communication and interpersonal skills.

Responsibilities

• Optimize marketing and sales processes using automation tools.
• Ensure marketing efforts align with best practices.
• Collaborate with digital marketing teams for improvement.

Skills

Marketing automation expertise

Communication skills

Analytical skills

Project management

Interpersonal skills

Tools

Marketo

Salesforce

Tableau

Google Sheets

Job description

Sr. Marketing Operations Specialist - 10497

Location: Bogota, D.C., Capital District, Colombia

Overview

As we continue to grow, we’re looking for an experienced Marketing Operations Specialist with a focus on marketing automation and sales enablement tools to join our team. In this role, you’ll ensure the health and efficiency of our marketing and campaign execution - from campaign setup, templating, automations and lead creation/scoring. This role will serve the larger global Marketing team as a neutral, cross-functional partner to monitor, report on, and analyze marketing and lead development processes. Your work will help maintain a healthy pipeline, speed up lead-to-deal conversion, and support revenue growth across the business.

What You Will Do

• Support the build, deployment and optimizing of Marketing / Sales / Lead Management efforts via automation tools (Marketo, LeanData, Outreach, etc.) including templates, workflows, triggers, smart campaigns, lead scoring, database health, UTMs, and QA for accurate execution. THIIS IS A MUST


• Ensure all Marketing/Sales efforts are set up according to best practices, in alignment with established processes, are effective, scalable, and will be measurable so that every marketing touchpoint is attributable.


• Collaborate closely with our digital and field marketing teams to identify gaps and underperforming sequences or system/tool setups; and recommend improvements to increase effectiveness and ensure marketing is optimizing and measuring and continually improving its efforts


• Work closely with Marketing/Sales Leadership and Sales Enablement to ensure teams are using tools/campaigns effectively and making necessary updates based on performance data


• Support use of approved sales enablement tools to be most effective and consistent (ex: Outreach). Serve as the primary liaison with tool support to troubleshoot issues, roll out new features, and optimize platform usage based on evolving business needs and best practices


• Maintain data integrity & cleanup via regularly auditing programs/automations to archive inactive or duplicate sequences/programs, allowing the company to accurately track what works

What You Will Bring to Coupa

• 5+ years of marketing experience preferred, with expertise in both digital and traditional channels and a strong understanding of B2B demand generation and sales processes


• Proficient in marketing automation tools (e.g., Marketo, LeanData, Outreach, Goldcast), spreadsheets (Excel/Google Sheets), and CRM/BI systems such as Salesforce and Tableau; able to leverage Marketo to its full potential in data-driven, collaborative environments


• Strong communication and interpersonal skills, with the ability to lead projects, work cross-functionally with North America and South America, and build internal relationships


• Thrives in fast-paced, dynamic settings, managing multiple priorities with initiative and autonomy


• Demonstrated analytical and problem-solving abilities, with a focus on translating processes into impactful business outcomes

Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.

Please be advised that inquiries or resumes from recruiters will not be accepted.

By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.

Job Details

• Seniority level: Not Applicable


• Employment type: Full-time


• Job function: Finance and Consulting


• Industries: Financial Services and Hospitals and Health Care