Marketing Operations Analyst

Connext; Colombia; On-site; COP 40,000,000 - 60,000,000; Full time

Job summary

Connext is seeking a Marketing Operations Analyst in Colombia to manage CRM data, build target-account universes, and oversee campaign orchestration. You will enrich contacts, support Sales handoffs, and deliver reliable funnel reporting to optimize marketing performance.

You will collaborate with US-based teams during Central Time hours, ensuring data quality, governance, and efficient inquiry routing. This role emphasizes precision, analytics, and cross-functional coordination.

Qualifications

• Experience maintaining CRM data and workflows.
• Experience building segmented campaign audiences.
• Strong CRM, spreadsheet, and data management skills.
• Excellent analytical and organizational skills with attention to detail.
• Ability to interpret campaign, funnel, source, and attribution data.

Responsibilities

• Build and maintain a current target-account universe with classification and revenue estimates.
• Research, validate, enrich, and maintain buying contacts across target accounts.
• Prepare account and customer briefs to support Sales with verified information and insights.
• Use Apollo and other tools to enrich and validate records.
• Segment campaign audiences by market, account tier, status, buying role, demand state, and product interest.
• Build, schedule, quality-check, and monitor marketing campaigns with external agencies.
• Maintain accurate, non-duplicated records in Zoho CRM and Zoho Campaigns.
• Maintain the marketing data dictionary and field definitions.
• Enrich, classify, and route inquiries and MQLs to Sales, track responses.
• Monitor funnel movement from target accounts to opportunities and orders.
• Identify data gaps and bottlenecks to improve operations and reporting.
• Coordinate marketing activities with external agencies and contractors.
• Maintain documentation and repeatable processes; ensure data security and confidentiality.
• Perform other marketing operations responsibilities as assigned.

Job description

The Marketing Operations Analyst is responsible for managing marketing operations, CRM data, campaign audiences, inquiry routing, and funnel reporting. The role ensures accurate account and contact data, supports campaign execution, manages Marketing-to-Sales handoffs, and provides reliable reporting and insights to improve marketing performance and revenue opportunities.

Job Description

• Build and maintain a current target-account universe, including account classification, revenue estimates, research information, and review schedules.
• Research, validate, enrich, and maintain buying contacts across target accounts.
• Prepare account and customer briefs to support Sales with verified information, relevant insights, and research findings.
• Use Apollo and other approved research tools to enrich and validate company and contact records.
• Build and segment campaign audiences based on market, account tier, customer status, buying role, demand state, and product interest.
• Build, schedule, quality-check, and monitor approved marketing campaigns and coordinate related agency activities.
• Maintain accurate, complete, non-duplicated, and consistently classified records in Zoho CRM and Zoho Campaigns.
• Maintain the marketing data dictionary, field definitions, permitted values, ownership information, and recurring operating procedures.
• Enrich, classify, and route Marketing inquiries and MQLs to the appropriate Sales owner.
• Track inquiry response and disposition and return non-ready contacts to appropriate nurture programs.
• Monitor and report funnel movement from target account through opportunity, sample, quote, and order.
• Identify data gaps, process bottlenecks, and opportunities to improve marketing operations and reporting.
• Coordinate marketing activities, assets, deadlines, and deliverables with external agencies and contractors.
• Maintain accurate documentation and repeatable processes to ensure continuity and knowledge transfer.
• Follow approved systems, data security requirements, and confidentiality standards.
• Perform other marketing operations responsibilities as assigned.

Required Qualifications

• Experience maintaining and administering CRM or marketing automation data and workflows.
• Experience building segmented campaign audiences and performing campaign quality checks.
• Demonstrates strong CRM, spreadsheet, and structured data management skills.
• Demonstrates strong analytical and organizational skills with excellent attention to detail.
• Proven ability to interpret campaign, funnel, source, and attribution data and communicate practical recommendations.
• Proven ability to manage multiple priorities, deadlines, and recurring operational activities independently.
• Proven ability to document repeatable processes and maintain operating procedures.
• Proven ability to work independently with a U.S. based team during assigned U.S. Central Time business hours.
• Proven ability to handle confidential business information professionally and follow data and security requirements.
• Clear and coherent both written and verbal communication skills in English.

Screening Criteria

• Minimum of two (2) years of experience in B2B research, marketing operations, revenue operations, CRM data management, campaign operations, or commercial analysis.
• Experience researching companies, products, decision-makers, and business contacts.
• Experience working with CRM systems, spreadsheets, and structured data.
• Experience administering CRM or marketing automation data and workflows.