Marketing Account Specialist

GFT Technologies; Colombia; Presencial; COP 60.000.000 - 120.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Prepaid medical insurance

Redeemable points

Learning academy

Permanent, indefinite-term contract

Global teams

Descripción de la vacante

GFT Technologies is seeking an Account-Based Marketing Manager to design and execute highly personalized programs for our most strategic accounts. You will collaborate with Client Partners and Delivery teams to uncover growth opportunities and create campaigns aligned with client objectives.

The role requires a strategic mindset, executive-level communication, and a track record in ABM and B2B marketing, with English proficiency and experience working across global teams.

Formación

• Education: Degree in Marketing, Communications, Business Administration, International Business, or a related field.
• Experience: Minimum of 5 years in B2B marketing, with significant experience in Account-Based Marketing (ABM) or Strategic Account Marketing.
• Strong stakeholder management and strategic marketing capabilities.

Responsabilidades

• Design Account-Based Marketing strategies for GFT's strategic accounts.
• Develop highly personalized campaigns aligned with each client's business objectives.
• Work closely with Client Partners and Delivery teams to identify growth opportunities.
• Coordinate campaign execution with content, events, digital marketing, and centers of excellence teams.
• Continuously research each account's business context to create relevant, personalized experiences.
• Build strong relationships with internal stakeholders and act as a strategic marketing advisor.
• Measure campaign impact through engagement, pipeline, and business growth metrics.
• Present results, recommendations, and improvement opportunities to marketing leaders and commercial teams.

Conocimientos

Strategic thinking

Executive engagement

Campaign design

B2B marketing

Content marketing

Event marketing

Campaign management

Advanced English

Analytical thinking

Data-driven decisions

Autonomous work

Educación

Marketing/Business degree

Herramientas

Pardot or equivalent platforms

Marketing Automation

Campaign Analytics

Reporting

Demandbase

6sense

Terminus

Descripción del empleo

We are looking for a strategic, results-driven professional to join our team as an Account-Based Marketing (ABM) Manager. You will be responsible for designing and executing highly personalized marketing programs for GFT's most important accounts, working closely with Client Partners and Delivery teams to drive growth for strategic clients.

If you are passionate about B2B marketing, enjoy building trusted relationships with senior stakeholders, and have experience developing end-to-end ABM strategies, we want to meet you.

Required Skills and Experience

Education: Degree in Marketing, Communications, Business Administration, International Business, or a related field.

Experience: Minimum of 5 years in B2B marketing, with significant experience in Account-Based Marketing (ABM) or Strategic Account Marketing.

Technical Knowledge

Account-Based Marketing

• Strategic Account Marketing
• Account Planning
• Executive Engagement Programs

Digital Marketing

• B2B Marketing
• Email Marketing
• Digital Marketing
• Content Marketing
• Event Marketing
• Campaign Management
• Thought Leadership

CRM & Marketing Automation

• Pardot or equivalent platforms
• Marketing Automation
• Campaign Analytics
• Reporting

ABM Platforms (Preferred)

• Demandbase
• 6sense
• Terminus

Key Responsibilities

• Design Account-Based Marketing strategies for GFT's strategic accounts.
• Develop highly personalized campaigns aligned with each client's business objectives.
• Work closely with Client Partners and Delivery teams to identify growth opportunities.
• Coordinate campaign execution with content, events, digital marketing, and centers of excellence teams.
• Continuously research each account's business context to create relevant, personalized experiences.
• Build strong relationships with internal stakeholders and act as a strategic marketing advisor.
• Measure campaign impact through engagement, pipeline, and business growth metrics.
• Present results, recommendations, and improvement opportunities to marketing leaders and commercial teams.
• Strategic mindset and business orientation.
• Excellent communication and influencing skills with senior stakeholders.
• Ability to manage multiple strategic accounts simultaneously.
• Analytical thinking and data-driven decision-making.
• Ability to work autonomously in a global, matrixed environment.
• Strong organizational and project management skills.
• Advanced English (written and spoken).

Preferred Knowledge

• Experience in technology, IT services, or consulting companies.
• Understanding of the enterprise sales cycle and account growth strategies.
• Experience working with global teams and shared marketing (CoE) models.
• Experience developing programs targeted at executives and C-level audiences.

What We Offer

• Prepaid medical insurance: we support your wellbeing with high-quality medical services.
• Redeemable points: enjoy rewards in technology, restaurants, and more.
• Learning academy: access to courses and training for your professional growth.
• Permanent, indefinite-term contract: we offer job stability so you can focus on your goals.
• The opportunity to work with global teams and contribute to marketing strategies for high-impact international accounts.