Global CRM & Marketing Operations Lead

GFT Technologies LATAM; Colombia; Presencial; COP 70.000.000 - 110.000.000; Jornada completa

Descripción de la vacante

GFT Technologies LATAM is seeking a CRM & Marketing Operations Specialist to drive global campaigns using Salesforce and Account Engagement (Pardot). You will work with global, regional, and local marketing teams to optimize lead management, automation, tracking, and reporting while adhering to governance standards.

The role requires a strong operational and analytical mindset, English proficiency, and the ability to manage multiple campaigns across regions.

Formación

• Bachelor's degree in Marketing, Business, or related field.
• Minimum 3 years in CRM, Marketing Automation, or Campaign Management.
• Experience with Salesforce and Pardot.
• Advanced English proficiency.

Responsabilidades

• Manage and execute global, regional, and local campaigns within Salesforce CRM and Account Engagement (Pardot).
• Act as central point of contact for operational campaign execution.
• Create, execute, and monitor campaigns including segmentation, forms, landing pages, emails, and workflows.
• Ensure campaign structure, tracking, attribution, and governance compliance.
• Manage lead lifecycle, campaign hierarchies, and CRM workflows.
• Monitor performance via reports and dashboards; ensure governance across regions.

Conocimientos

CRM & Marketing Ops

Analytical skills

Operational excellence

English advanced

Educación

Bachelor's degree in Marketing/Business

Herramientas

Salesforce CRM

Pardot Account Engagement

Marketing Automation

CRM Workflows

Descripción del empleo

GFT Technologies LATAM is seeking a CRM & Marketing Operations Specialist to drive global campaigns using Salesforce and Account Engagement (Pardot). You will work with global, regional, and local marketing teams to optimize lead management, automation, tracking, and reporting while adhering to governance standards.

The role requires a strong operational and analytical mindset, English proficiency, and the ability to manage multiple campaigns across regions.