ABM Strategy Lead for Global Key Accounts

GFT Technologies; Colombia; Presencial; COP 60.000.000 - 120.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Prepaid medical insurance

Redeemable points

Learning academy

Permanent, indefinite-term contract

Global teams

Descripción de la vacante

GFT Technologies is seeking an Account-Based Marketing Manager to design and execute highly personalized programs for our most strategic accounts. You will collaborate with Client Partners and Delivery teams to uncover growth opportunities and create campaigns aligned with client objectives.

The role requires a strategic mindset, executive-level communication, and a track record in ABM and B2B marketing, with English proficiency and experience working across global teams.

Formación

• Education: Degree in Marketing, Communications, Business Administration, International Business, or a related field.
• Experience: Minimum of 5 years in B2B marketing, with significant experience in Account-Based Marketing (ABM) or Strategic Account Marketing.
• Strong stakeholder management and strategic marketing capabilities.

Responsabilidades

• Design Account-Based Marketing strategies for GFT's strategic accounts.
• Develop highly personalized campaigns aligned with each client's business objectives.
• Work closely with Client Partners and Delivery teams to identify growth opportunities.
• Coordinate campaign execution with content, events, digital marketing, and centers of excellence teams.
• Continuously research each account's business context to create relevant, personalized experiences.
• Build strong relationships with internal stakeholders and act as a strategic marketing advisor.
• Measure campaign impact through engagement, pipeline, and business growth metrics.
• Present results, recommendations, and improvement opportunities to marketing leaders and commercial teams.

Conocimientos

Strategic thinking

Executive engagement

Campaign design

B2B marketing

Content marketing

Event marketing

Campaign management

Advanced English

Analytical thinking

Data-driven decisions

Autonomous work

Educación

Marketing/Business degree

Herramientas

Pardot or equivalent platforms

Marketing Automation

Campaign Analytics

Reporting

Demandbase

6sense

Terminus

Descripción del empleo

GFT Technologies is seeking an Account-Based Marketing Manager to design and execute highly personalized programs for our most strategic accounts. You will collaborate with Client Partners and Delivery teams to uncover growth opportunities and create campaigns aligned with client objectives.

The role requires a strategic mindset, executive-level communication, and a track record in ABM and B2B marketing, with English proficiency and experience working across global teams.