MarCom Data Analyst: GA4 & Web Analytics Lead

WSP USA; Colombia; A distancia; COP 60.000.000 - 100.000.000; Jornada completa

Descripción de la vacante

WSP USA seeks a MarCom Data Analyst to support web analytics and insights for the Global MarCom team. You will own GA4/GTM strategy, guide multi-channel funnel analysis, and build data models and dashboards linking website behavior to conversions.

You will partner with global stakeholders, ensuring trustworthy data and clear insights to support confident decisions and continuous optimization across channels.

Formación

• Bachelor’s degree or equivalent experience.
• 3+ years of experience in digital analytics or martech.
• Proficiency with GA4 and GTM for measurement design and governance.
• Strong SQL skills for data extraction and validation.
• Advanced Power BI skills including DAX and data modeling.
• Excellent data storytelling for executive and operational audiences.
• Strong English proficiency (B2-C1).
• Experience with multi-channel attribution and experimentation frameworks.

Responsabilidades

• Administer GA4 architecture, streams, data filters, and cross-domain measurements.
• Lead web tracking strategy using GTM and server-side tagging where applicable.
• Enforce tagging standards and UTM frameworks across global teams.
• Design and analyze A/B tests, holdouts, and incrementality experiments.
• Develop attribution models aligned with MarTech constraints (MTA, MMM).
• Create dashboards and data visualizations in Power BI or Looker Studio.
• Collaborate with Marketing Automation, CRM, IT, and Privacy teams.
• Provide training on dashboards and data interpretation.

Conocimientos

GA4 & GTM expertise

SQL

Power BI

Data storytelling

Advanced English (B2-C1)

A/B testing & attribution modeling

Educación

Bachelor’s degree in Business, Marketing, Analytics, Statistics, Information Management, Computer Science, or equivalent experience

Herramientas

GA4

Google Tag Manager

Power BI

Looker Studio

Python

R

SSIS/ETL tooling

Descripción del empleo

WSP USA seeks a MarCom Data Analyst to support web analytics and insights for the Global MarCom team. You will own GA4/GTM strategy, guide multi-channel funnel analysis, and build data models and dashboards linking website behavior to conversions.

You will partner with global stakeholders, ensuring trustworthy data and clear insights to support confident decisions and continuous optimization across channels.