MarCom Data Analyst: GA4/GTM Insights & Dashboards

WSP en Colombia; Colombia; On-site; COP 206,881,000 - 286,451,000; Full time

Job summary

WSP en Colombia is seeking a MarCom Data Analyst to support web analytics, build dashboards, and provide data-driven insights for our Global MarCom team. You will own GA4/GTM measurement strategies, guide cross‑functional analytics, and collaborate with stakeholders to ensure accurate tracking and actionable recommendations.

You will design attribution models, run A/B tests, and develop multi-source dashboards that connect website behavior to conversions, supporting confident decision‑making

Qualifications

• 3 years of experience in data analytics or marcom analytics.
• Deep understanding of digital marketing channels and funnel metrics.
• Expert-level GA4 and GTM proficiency.
• SQL for data extraction, validation, troubleshooting.
• Power BI advanced skills and DAX and dashboard UX design.
• Strong English proficiency (B2-C1).

Responsibilities

• Lead GA4 architecture and cross-domain measurement.
• Oversee web tracking via GTM and server-side tagging.
• Enforce UTMs, channel taxonomy, and tagging standards.
• Design and analyze A/B tests and incrementality experiments.
• Develop attribution models for MarCom and Marketing teams.
• Create executive dashboards in Power BI or Looker Studio.
• Collaborate with Marketing Automation and CRM for data integration.
• Deliver training and self-service dashboards and guides.

Skills

GA4 & GTM

SQL

Power BI

Data storytelling

English proficiency

Education

Bachelor's degree

Tools

Google Tag Manager

REST APIs

Python

R

Looker Studio

Job description

WSP en Colombia is seeking a MarCom Data Analyst to support web analytics, build dashboards, and provide data-driven insights for our Global MarCom team. You will own GA4/GTM measurement strategies, guide cross‑functional analytics, and collaborate with stakeholders to ensure accurate tracking and actionable recommendations.

You will design attribution models, run A/B tests, and develop multi-source dashboards that connect website behavior to conversions, supporting confident decision‑making