MarCom Data Analyst, Web Analytics & Insights

WSP en Colombia; Colombia; In loco; COP 206.881.000 - 286.451.000; Tempo pieno

Descrizione del lavoro

WSP en Colombia is seeking a MarCom Data Analyst to support web analytics, build dashboards, and provide data-driven insights for our Global MarCom team. You will own GA4/GTM measurement strategies, guide cross‑functional analytics, and collaborate with stakeholders to ensure accurate tracking and actionable recommendations.

You will design attribution models, run A/B tests, and develop multi-source dashboards that connect website behavior to conversions, supporting confident decision‑making

Competenze

• 3 years of experience in data analytics or marcom analytics.
• Deep understanding of digital marketing channels and funnel metrics.
• Expert-level GA4 and GTM proficiency.
• SQL for data extraction, validation, troubleshooting.
• Power BI advanced skills and DAX and dashboard UX design.
• Strong English proficiency (B2-C1).

Mansioni

• Lead GA4 architecture and cross-domain measurement.
• Oversee web tracking via GTM and server-side tagging.
• Enforce UTMs, channel taxonomy, and tagging standards.
• Design and analyze A/B tests and incrementality experiments.
• Develop attribution models for MarCom and Marketing teams.
• Create executive dashboards in Power BI or Looker Studio.
• Collaborate with Marketing Automation and CRM for data integration.
• Deliver training and self-service dashboards and guides.

Conoscenze

GA4 & GTM

SQL

Power BI

Data storytelling

English proficiency

Formazione

Bachelor's degree

Strumenti

Google Tag Manager

REST APIs

Python

R

Looker Studio

Descrizione del lavoro

MarCom Data Analyst, Web Analytics & Insights

Martech Enablement and Optimization | Global Location | Full-Time

We seek a Data Analyst to support our web analytics practice and create reports with insights and recommendations to our Global MarCom team. You will own the GA4/GTM measurement strategies, guide the team by developing multi-channel funnel strategy, and build the data models and dashboards that connect website behavior to conversion. You will partner with global stakeholders as an analytics advisor, ensuring rigorous tracking, trustworthy data, and clear, actionable insights that support confident decision‑making.

What You’ll Be Responsible For

Data Analytics & Data Management

• Administer and lead implementation strategy on GA4 architecture, including streams, data filters, event schemas, and cross‑domain measurements.
• Administer and lead web tracking strategy (Google Tag Manager, web and server‑side where applicable), supporting implementation and validation of event tracking and consent‑aware configurations.
• Collaborate and enforce UTM standards, channel taxonomy, and tagging frameworks across global teams.
• Design and analyze A/B tests, holdouts, and incrementality experiments supporting MarCom and Platforms teams.
• Propose and develop attribution models for the MarCom team using methodologies aligned to current MarTech environment and constraints (Multi-Touch Attribution, Marketing Mix Modeling).
• Propose measurement frameworks for new features, new platforms, and global rollouts.

Reporting, Dashboarding & Insights

• Collaborate on design and maintenance of executive dashboards in Power BI, Looker Studio, or similar visualization platforms, using clear visual narratives.
• Create funnel, cohort, and segmentation analyses to identify opportunities across channels and journeys.
• Develop multi‑source dashboards connecting various data sources and platforms, such as social media channels, Eloqua, and CRM.

Support and Collaboration

• Partner with various stakeholders from Marketing Automation to CRM teams, to connect data to reporting.
• Partner with Business Intelligence/IT teams to evolve data models and connectors.
• Partner with Privacy, Legal, and IT on consent, tagging compliance, data retention, and risk mitigation.
• Create documentation on measurement frameworks for new features, new platforms, and global rollouts.
• Deliver training and self‑service tutorials and guides, to help teams understand dashboards, KPIs, and data interpretation.

What You’ll Bring

Education and Technical Experience

• 3 years of experience.
• Deep understanding of digital marketing channels, funnel metrics, A/B testing and other campaign measurement frameworks
• Expert‑level proficiency with GA4 and Google Tag Manager (event design, debugging, validation, governance).
• Proficiency in SQL for data extraction, joins, validation, and troubleshooting.
• Advanced Power BI experience: attribution modeling, DAX, Power Query, and dashboard UX design.
• Ability to define KPIs, enforce tagging standards, and maintain measurement governance.
• Exceptional data storytelling skills for both executive and operational audiences
• Advanced English proficiency (B2-C1)

Soft Skills

• Trusted advisor mindset with strong communication and stakeholder management skills.
• Ability to operate in a global, cross‑functional environment with diverse stakeholder needs.
• Strong problem‑solving, curiosity , and critical thinking , with a proactive approach to solving data and tracking issues.
• Collaborative mindset with cross‑functional teams across regions and languages.
• Self‑starter who takes ownership and follows through.

Preferred Qualifications

• Bachelor’s degree in Business , Marketing, Analytics, Statistics, Information Management, Computer Science, or equivalent experience.
• Experience with Python or R for data prep/validation;
• Familiarity with ETL/ELT tooling (e.g., SSIS or similar).
• Familiarity with ad tech and campaign platforms (CM360, Google Ads/Keywords, Meta Ads, DSPs).
• Experience working with REST APIs for data retrieval.

Qualifications

#COLOMBIA

Primary Location

Colombia

Schedule

Full‑time

Employee Status

Regular

Job Posting

Oct 19, 2026, 11:09:36 PM